Ducati’s official distributor in Vietnam, CT-Wearnes, recently announced that it will be closing its Hanoi showroom, effective April 1st, after nearly four years of operation.
The reason for Ducati’s decision to close its only showroom in the Northern region is due to underwhelming business performance in the area, and the company’s desire to adjust its operational model. While not disclosing sales figures, a company representative mentioned that Ducati’s sales primarily come from customers in the Southern region.
With the closure of the Hanoi dealership, Ducati now has only one dealer in Vietnam, located in Ho Chi Minh City.
Despite the showroom closure, the distributor assured that maintenance, repair, and warranty services will continue to be provided at the Ducati Hanoi Service Center (at the previous address). This assurance provides some peace of mind for Ducati owners in the region.
For those interested in purchasing a new Ducati, customers in the North can still place orders from Ho Chi Minh City and receive their vehicles at the Hanoi service center. However, the absence of a showroom means that Northern customers will face challenges in experiencing and test-driving the vehicles before making a purchase decision.
Ducati entered the Vietnamese market in 2010 and quickly gained a strong following among large-displacement motorcycle enthusiasts. However, in recent years, its market share has been shrinking as prominent brands such as Honda, Yamaha, Triumph, and BMW Motorrad have expanded their presence in Vietnam.
Ducati is not alone in this trend, as KTM and Husqvarna are also reportedly planning to close their showrooms in Hanoi. In the lead-up to the closure, the dealerships have been offering significant promotions to clear their inventory. For instance, the Husqvarna Svartpilen 401 is being offered with a discount of 87 million VND, bringing the price down to just 119 million VND, which is even lower than the price of a Honda SH350i scooter (starting at 151 million VND).
TH (Tuoitrethudo)
