Piaggio’s “Liberty Your World” event attracted thousands of young people to participate in unique and creative activities. The highlight was the launch of the Liberty Z – a limited-edition scooter designed exclusively for the Vietnamese market, representing the dynamic and charismatic youth.
On March 29-30, 2025, Hoan Kiem Walking Street – the heart of Hanoi’s culture and creativity – became a must-visit destination as it hosted the “Liberty Your World” event, continuing the journey that Piaggio had initiated in Ho Chi Minh City. The open space, along with a range of multisensory experiences, created a true playground where young people could freely express themselves, connect with the community, and assert their modern lifestyle.
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The event’s centerpiece was the official launch in Hanoi of the Liberty Z – a limited-edition scooter designed exclusively for the Vietnamese market. With its modern design and integrated MIA smart connectivity technology, the Liberty Z is not just a means of transportation but also a lifestyle statement for a generation that embraces proactivity and individuality. Accompanying Liberty on this journey was RHYDER, a young artist who embodied the spirit of a generation that dares to express, constantly move, and assert their uniqueness.
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Carrying the message of “Liberty Your World,” Piaggio aims to convey an open world where Gen Z can freely express themselves, build meaningful connections, and confidently embark on a journey of self-discovery in their unique way. Inspired by this, the “Liberty Your World” event in Hanoi was designed as a multi-station experience. Participants could engage in interactive activities across different zones and receive gifts that bore the distinctive mark of the Liberty brand.
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In the experience zone, participants also had the opportunity to directly explore the Piaggio MIA platform – a technology that connects the scooter to smartphones, enabling users to manage calls, listen to music, and track journey data with ease. The Piaggio MIA app is displayed on a full 5-inch LCD dashboard, providing users with quick and intuitive access to information, setting a new standard for safe and comfortable mobility.
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One of the impressive highlights was the award ceremony for the “Liberty Your Ha Noi” art contest, where young Hanoians shared their creative perspectives on Liberty and the city’s culture. The 30 best entries were honored at the event and transformed into limited-edition tote bag designs, printed on-site. This recognition not only celebrated talent but also encouraged young people to express their identities, fostering pride and inspiring the development of contemporary Vietnamese creative culture.
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The atmosphere became even more vibrant with RHYDER’s captivating performance. Music, interaction, and emotions transformed the event into an energy-filled touchpoint that embodied the spirit of “Liberty Your World.” The most anticipated moment was the exclusive gift set for the first 50 customers who booked the Liberty Z only at the event. RHYDER personally handed over the limited-edition gifts, embodying Liberty’s gratitude to its pioneering customers.
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The “Liberty Your World” event in Hanoi marked a new milestone in Liberty 2025’s journey to captivate young Vietnamese consumers. It promises to become the new style icon for this generation of consumers.
The Piaggio Liberty 2025 and the Liberty Z edition are now available at official Piaggio Vietnam dealerships nationwide. Liberty 2025 owners will receive the Liberty Care package, which includes maintenance costs for up to 2 years or 19,999 km (equivalent to 4 maintenance services). Learn more about the latest Italian-style scooter at:
https://www.piaggio.com/vn_VI/models/liberty/
About the Piaggio Group
Listed on the Italian Stock Exchange since 2006 (PIA.MI), the Piaggio Group operates in the two-wheeler and light commercial vehicle sectors (scooters and motorcycles), the light commercial vehicle sector, and the robotics sector (Piaggio Fast Forward), based in Boston.
The Group’s portfolio includes some of the most iconic and globally renowned brands in the lightweight mobility industry, such as Piaggio, Vespa, Moto Guzzi, Aprilia, Ape, and Piaggio Commercial. With over 6,600 employees and eight manufacturing plants worldwide, the Group distributes its products in more than 100 countries and has eight research and development centers, employing approximately 1,000 people.
For more information about the Piaggio Group, please visit: www.piaggiogroup.com
Thai Son (Tuoitrethudo)
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