April 2025 sees a host of automakers and dealerships offering attractive promotions to entice customers, and Ford dealers are no exception.
Specifically, a Ford dealer is offering a discount of 70 million VND on the Territory model, while another dealer in Thai Binh province is offering a discount of over 60 million VND on the same vehicle.
Dealer offers a discount of over 60 million VND on the Ford Territory.
Thanks to dealer incentives, the price of this C-segment SUV has been reduced to just 689-819 million VND. Interestingly, the vehicles offered at a discount are 2025 production models.
| Version | List price | Promotional price | Discount |
| Ford Territory Trend | 759,000,000 | 689,000,000 | 70,000,000 |
| Ford Territory Titanium | 849,000,000 | 779,000,000 | 70,000,000 |
| Ford Territory Sport | 869,000,000 | 799,000,000 | 70,000,000 |
| Ford Territory Titanium X | 889,000,000 | 819,000,000 | 70,000,000 |
Ford Territory dealer discount price table (in VND)
Not long ago, the Ford Territory’s direct competitor, the Mazda CX-5, was also advertised by dealers at a price of just 694-814 million VND. However, the discounted Mazda CX-5 models were 2024 production vehicles.
With this pricing, the Ford Territory is more affordable than most of its competitors in the C-segment SUV category. In fact, its actual selling price is even lower than that of B-segment SUVs such as the Toyota Yaris Cross, Toyota Corolla Cross, and Honda HR-V.
The Ford Territory benefits from both manufacturer and dealer discounts.
In reality, Ford is also currently running a promotional program for the Territory model. According to the announcement on the homepage of Ford Vietnam, customers who purchase the Territory Trend, Titanium, and Sport models through bank loans will receive financial support equivalent to 30 million VND in April 2025.
For the Territory Trend, in particular, thanks to the vehicle loan package with preferential interest rates from Ford’s partner banks, customers only need to make an initial payment of 89 million VND to own the vehicle. Meanwhile, the top-of-the-line Titanium X version receives support equivalent to 20 million VND when purchased through a bank loan. In addition, all versions of the vehicle are eligible for interest support of up to 1% from Ford’s partner banks.
Apart from the Territory, Ford is also offering promotions for the Ranger and Explorer models in April 2025. For the Ranger, Ford is providing support for 50% of the registration fee for the Sport and Wildtrak versions. The incentive is based on a 6% registration fee, applicable across all provinces and cities.
Meanwhile, the Ford Explorer continues to be offered at a discounted price of 1.999 billion VND, a reduction of 100 million VND from the listed price. Currently, this large SUV does not have a 2025 VIN in Vietnam.
| Model | Version | Promotion |
| Ford Territory | Trend, Titanium, Sport |
– Financial support when purchasing through a bank loan, equivalent to 30 million VND. – Interest support of up to 1% from partner banks. |
| Titanium X |
– Financial support when purchasing through a bank loan, equivalent to 20 million VND. – Interest support of up to 1% from partner banks. |
|
| Ford Ranger | Sport | – Support for 50% of the registration fee |
| Wildtrak | ||
| Ford Explorer | – Price reduction of 100 million VND |
Ford Vietnam’s promotional program for April 2025.
The simultaneous promotions offered by the manufacturer and dealers for the Ford Territory could be a move to clear inventory and make way for a new model. Not long ago, an upgraded version of this C-segment SUV was spotted on the roads of Vietnam. From the limited images, it appears that the 2025 Ford Territory in Vietnam will feature a design similar to that of the Equator Sport model currently sold in the Chinese market.
Since its official launch in Vietnam in October 2022, the Territory has consistently broken sales records. Just two years after its debut, over 15,000 Territory vehicles have been sold. In 2024 alone, Vietnamese customers purchased a total of 8,125 units of this model, ranking second in the C-segment SUV category, just behind the Mazda CX-5. This success can be attributed to its eye-catching and imposing design, spacious interior, competitive features, and affordable price point.
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