On April 24, at Auto Shanghai 2025, the Hongqi brand introduced its first luxury off-road SUV, marking its first step into the Chinese off-road vehicle market. Hongqi also launched a campaign inviting the global public to name this new vehicle. The winner will receive a free car when the product is officially launched.
Hongqi enters the off-road SUV arena with a new model, asking customers to name it.
This Hongqi SUV is currently a concept car. Hongqi mentioned that the exterior design incorporates the concept of “dream and dream opposition” found in traditional Chinese architecture. This is a classic woodworking technique used to join parts together.
At the front, the vehicle features a geometric grille combined with round headlights that mimic the structure of the human eye. Accompanying this is the distinctive red logo stripe of the Hongqi brand.
Hongqi’s new SUV boasts a robust design.
The new Hongqi SUV showcases a sturdy design aesthetic.
The signature red logo stripe on the front of the vehicle…
… and the distinctive headlights of this new Hongqi-branded SUV.
Viewed from the side, the Hongqi SUV impresses with its square body, complemented by a yellow and black paint scheme. A roof ladder, roof rack, side step, and robust wheel arch liners are also featured.
A side view of the new Hongqi SUV.
Alloy wheels…
… and the roof ladder of the SUV.
Additionally, the vehicle is equipped with LiDAR sensors mounted on the roof and cameras installed on the front mudguards, indicating advanced autonomous driving capabilities.
The rear of the SUV exudes a rugged off-road style with a horizontally-opening tailgate-mounted spare wheel. Meanwhile, the vertical taillights further emphasize this design language.
A look at the rear design of the Hongqi SUV.
The signature red details of the Hongqi brand are also present throughout the vehicle, visible on the wheel axles and wheel arch liners.
Hongqi has not disclosed much information about the powertrain of this SUV. However, it is known that the vehicle will be equipped with a self-developed four-motor electric system, enabling it to accelerate from 0 to 100 km/h in just four seconds. Additionally, the presence of three differential locks promises impressive off-road capabilities.
Hongqi’s new off-road SUV will feature a four-motor electric system and three differential locks.
The price and market launch date of this new Hongqi SUV remain a mystery. However, as a luxury vehicle, it is expected to carry a premium price tag.
The new Hongqi SUV is currently a concept car.
In recent years, an increasing number of Chinese domestic automakers have targeted the premium new energy off-road vehicle segment. For instance, in October 2024, Geely announced its entry into the off-road market with the Cowboy model. Since 2021, sales of robustly-designed mid-range and high-end off-road vehicles have grown by an average of over 30% annually in China. Particularly in the last two years, plug-in hybrid (PHEV) and extended-range electric (EREV) powertrains have become the dominant trends for Chinese mid-range and high-end off-road vehicles. Therefore, it is no surprise that Hongqi has unveiled this new SUV.
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