The Ferrari Buyer is Getting Younger

According to Carscoops, Ferrari is a brand that captures the attention of all customer groups, but its typical owners tend to be middle-aged or older.

However, the Maranello-based (Italy) carmaker has revealed that it is attracting younger customers, with data showing that 40% of new car buyers are now under 40.

This figure has increased by 10% compared to 18 months ago, indicating a significant shift in the customer demographic of the exclusive Italian car brand.

In an interview with CNBC, Ferrari CEO Benedetto Vigna attributed this achievement to the company’s talented team. The Italian sports car manufacturer did not provide details on new car sales figures.

The principle of “delivering one less car than the market demands,” set by the legendary chairman Enzo Ferrari, has become a hallmark of the Italian sports car brand’s strategy. The current CEO, Benedetto Vigna, affirmed that this would not change.

Ferrari remains committed to its production plan, despite pressure from customers to shorten delivery times, which currently stand at two years.

CEO Benedetto Vigna shared a story where a 78-year-old customer told him, “I can’t wait two years to receive my car.” However, the Ferrari CEO reassured that “this is the brand’s driving force.”

Meanwhile, a 37-year-old customer expressed their desire to own a Ferrari before turning 40, to which CEO Benedetto Vigna replied, “Don’t worry, you’ll have it by the time you’re 39.”

According to Carscoops, Ferrari is also committed to its electrification plans. The Italian sports car manufacturer is set to unveil its first all-electric model on October 9, along with five other new models in 2025.

CEO Benedetto Vigna affirmed that Ferrari will have a three-pronged approach to the market, including traditional internal combustion engines, hybrid vehicles, and all-electric Ferraris.

The Italian sports car brand acknowledged that some loyal customers might refrain from purchasing a Ferrari if the iconic high-revving naturally aspirated V12 engines were no longer available. However, CEO Benedetto Vigna also revealed that there is a new wave of customers who would only consider buying a Ferrari if it were electric.

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