The Rise of Auto Sales in Vietnam: A March 2025 Overview: Hybrid and Imported Cars Take the Lead.

According to a report by the Vietnam Automobile Manufacturers’ Association (VAMA), the total market consumed 31,750 vehicles, up 47% from the previous month and a 16% increase compared to the same period last year. This is a clear sign that buying power is gradually recovering after a long period of stagnation.

In the consumption structure, passenger cars continue to dominate with 22,339 units sold, a 53% increase from February. Commercial vehicles reached 9,231 units (up 36%), while specialized vehicles achieved 180 units, a 36% decrease.

Notably, imported cars recorded an outstanding increase with 16,863 units sold, a 60% jump from the previous month. Locally assembled cars also grew by 35%, equivalent to 14,887 units. These figures indicate an increasingly fierce competition between international and domestic brands and reflect the diverse consumption trends of Vietnamese consumers.

Among the VAMA members, the total sales volume in March reached 26,079 units, with passenger cars accounting for the largest proportion at 18,075 units. Commercial vehicles reached 7,008 units, specialized vehicles were 94 units, and notably, hybrid vehicles achieved 902 units, a 40% increase from the previous month and double that of the same period last year. The strong growth of hybrid vehicles shows that consumers are prioritizing fuel-efficient and environmentally friendly vehicles.

In terms of brands, Toyota remains the market leader with 5,370 units sold in the month. Mitsubishi ranked second with 4,412 units, followed by Ford (4,272 units), THACO Mazda (2,335 units), and THACO KIA (2,322 units). The best-selling models included the Mitsubishi Xpander (3,334 units), Ford Ranger (3,039 units), Toyota Vios (2,285 units), Ford Everest (2,134 units), and Toyota Yaris Cross (2,040 units).

In the first quarter, the total sales volume of VAMA members reached 72,249 units, a 24% increase compared to the same period last year. Passenger cars increased by 22%, commercial vehicles by 28%, and specialized vehicles by a significant 104%. This is a balanced growth, indicating a comprehensive recovery of the market.

It is undeniable that the stimulus policies implemented by businesses, such as sales promotions, support for registration fees, and flexible financial packages, have played a crucial role in boosting consumption. Along with this, people’s psychology is gradually stabilizing after a difficult economic period, and the demand for personal vehicles in large cities remains high, keeping the market “hot.”

One notable trend in the first quarter is the strong growth of hybrid vehicles. With their fuel efficiency, smooth operation, and environmental friendliness, these vehicles are becoming the preferred choice for modern consumers, especially in the context of volatile fuel prices and increasing environmental awareness.

Additionally, the rise of imported cars reflects a market preference for models with sophisticated designs, modern equipment, and advanced technology from global brands. However, locally assembled cars remain the backbone, accounting for nearly half of the market share, showcasing the solid development of the domestic automotive industry.

TH (Tuoitrethudo)