According to a report by the Vietnam Automobile Manufacturers Association (VAMA), the market witnessed a total sales of 29,585 units in April 2025, marking a 6.28% decrease from the previous month. This included 20,766 passenger cars, 8,619 commercial vehicles, and 200 specialized vehicles. While passenger cars and commercial vehicles saw a 7% decline, specialized vehicles grew by 11%.
VAMA members also sold 13,890 domestically assembled cars, a 7% dip from the previous month. Meanwhile, the sales figure for completely built-up imported cars stood at 15,695 units, reflecting a similar 7% drop.
Hyundai Thanh Cong is yet to disclose its sales figures for April 2025. On the other hand, VinFast delivered 9,588 electric vehicles to domestic consumers, witnessing a significant 20.1% decline compared to the previous month.
Despite the overall downward trend in the domestic automobile market in April 2025, the list of the top 10 worst-selling models remained largely unchanged, with familiar names continuing their presence.
| Rank | Model | April 2025 Sales | March 2025 Sales | Growth Rate | 2025 Cumulative Sales |
| 1 | Honda Accord | 3 | 5 | -40% | 15 |
| 2 | Mazda6 | 4 | 9 | -55.5% | 56 |
| 3 | Isuzu mu-X | 13 | 25 | -48% | 76 |
| 4 | Ford Explorer | 13 | 28 | -53% | 120 |
| 5 | Toyota Land Cruiser | 18 | 6 | +200% | 43 |
| 6 | Toyota Alphard | 21 | 24 | -21.5% | 74 |
| 7 | Suzuki Jimny | 25 | 34 | -26.4% | 69 |
| 8 | Toyota Corolla Altis | 28 | 44 | -36% | 94 |
| 9 | Toyota Innova | 29 | 46 | -36.9% | 129 |
| 10 | Isuzu D-Max | 32 | 34 | -5.88% | 147 |
Vietnam’s 10 Worst-Selling Cars in April 2025: Toyota Accounts for 4 Models (units)
The Honda Accord maintained its position as the least-sold model in the market, with a meager sales figure of just 3 units, reflecting a 40% decline from the previous month. In recent months, Honda has discontinued its cash discount program, which offered savings of up to VND 200 million for the Accord. Even with this substantial incentive, the Honda Accord failed to attract buyers.
The presence of the Honda Accord in the list of Vietnam’s worst-selling cars is no longer surprising. The model is priced high in its segment, starting at VND 1.319 billion. Additionally, its design, features, and technology fail to entice customers. The declining popularity of sedan models in the D segment has also impacted the sales performance of the Honda Accord.
The Mazda6 has replaced the Toyota Land Cruiser in second place. Sales of the Mazda6 plummeted to just 4 units, a 55.5% decrease.
Despite offering the most competitive pricing in its segment, ranging from VND 769 million to VND 899 million, the Mazda6 has failed to capture the interest of Vietnamese customers. Beyond market dynamics, the Mazda6’s stagnant design and lack of significant updates have contributed to its poor sales performance.
Ranking third is the Isuzu mu-X, with 13 units sold, a 48% decline. This positions the Isuzu mu-X as the worst-selling model in the mid-size SUV D segment in Vietnam.
Similar to the Mazda6, the Isuzu mu-X boasts a price advantage over its competitors, with a range of VND 900 million to VND 1.19 billion. However, its unremarkable design and features fail to attract buyers. Additionally, the Isuzu brand in Vietnam is predominantly associated with trucks, and ineffective sales and promotion strategies have further hindered the model’s performance.
The Ford Explorer shares the same sales figure as the Isuzu mu-X, with 13 units sold in April 2025, marking a 53% decrease.
The large SUV’s presence in the list of worst-selling cars is attributed to its high price tag of VND 2.099 billion. Even with promotional prices of VND 1.999 billion, the Ford Explorer remains out of reach for the majority of Vietnamese consumers. The model also suffers from a lack of design and feature upgrades, and the absence of 2025-produced (VIN) vehicles further impacts its appeal.
Following closely behind is the Toyota Land Cruiser, with 18 units sold, representing a 200% growth rate. Despite this improvement, the model remains among the worst-selling vehicles in the market.
The Toyota Land Cruiser is a familiar name among Vietnam’s worst-selling cars.
Similar to the Ford Explorer, the Toyota Land Cruiser caters to a niche market due to its high starting price of VND 4.58 billion. Limited supply, long waiting times, and the common practice of bundling additional services at dealerships contribute to a higher actual price than the listed one, further deterring potential buyers.
Another Toyota model in the list is the Alphard, occupying the sixth position. With 21 units sold, the model experienced a 21.5% decline. Its high price range of VND 4.37 billion to VND 4.475 billion remains the biggest obstacle to achieving higher sales in the Vietnamese market.
Ranking seventh is the Suzuki Jimny, with a sales figure of 25 units, a 26.4% decrease. The model faces challenges in the Vietnamese market due to its high starting price of VND 789 million, coupled with a small size, a 4-seat interior, and safety and convenience features that do not match customer expectations. Being imported from Japan also limits its supply.
Alongside the Land Cruiser and Alphard, two more Toyota models made it to the top 10 worst-selling cars in April 2025: the Corolla Altis and Innova. Their sales figures stood at 28 and 29 units, respectively, reflecting decreases of 36% and 36.9% from the previous month.
Over the past several months, the Toyota Corolla Altis has lost its appeal in the Vietnamese market, partly due to a shift in consumer preferences from sedans to higher-riding vehicles. Additionally, the model’s design has lacked significant updates.
The Toyota Innova’s poor sales performance is attributed to its uncompetitive pricing relative to its features, coupled with an outdated design that has not kept up with the times. Fierce competition from newer rivals in the mid-size MPV segment and smaller MPVs offering better value for money has further eroded the Innova’s market share.
Rounding off the list of Vietnam’s 10 worst-selling cars in April 2025 is the Isuzu D-Max, the second Isuzu model in the top 10, after the mu-X. With 32 units sold in April 2025, the D-Max experienced a 5.88% decline. The reasons for its poor sales performance mirror those of its sibling, the Isuzu mu-X.
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