Piaggio Vietnam has officially launched the latest versions of its iconic Vespa Primavera and Vespa Sprint 2025 in the Vietnamese market. This event marks another important milestone in the brand’s 79-year journey of continuous innovation, captivating enthusiasts worldwide with an Italian-inspired lifestyle.
Since its inception in 1946, the Vespa brand has continuously inspired new generations to pursue a lifestyle that expresses their unique character and distinct aesthetic sense. While retaining the compact and elegant design beloved globally, the 2025 Vespa models have been elevated with refined design details, premium materials, and inspiring new colors, alongside technological advancements that offer a distinct riding experience.
The 2025 Vespa Primavera and Vespa Sprint not only inherit the core values that shaped the brand’s reputation but also offer a contemporary aesthetic experience. These timeless icons of Vespa have been reborn, guiding a new generation of consumers on a journey to discover new boundaries with confident energy, creative passion, and individual style – a testament to the brand’s spirit.
GALLERIA D’ARTE – A CELEBRATION OF HERITAGE, STYLE, AND ART
The launch event for the 2025 Vespa Primavera and Vespa Sprint was held at the Piaggio Vietnam factory in Vinh Phuc province, in the form of a unique art exhibition named GALLERIA D’ARTE. This activity signifies the beginning of a new chapter in Vespa’s mission to preserve its rich heritage and continuously innovate, embodying the spirit of “Timeless Icons, Brand New Spirits.” Organized in the space known as “the home of Vespa in Vietnam,” the event not only introduced new products but also retraced the brand’s journey of celebrating passion and endless creativity. Through the artistic concept of GALLERIA D’ARTE, Vespa’s nearly 80-year-old heritage comes to life, showcasing the fusion of exquisite craftsmanship and timeless beauty, shaped by the dedication of skilled artisans and the commitment to pursue excellence in every detail to maximize customer satisfaction.
Each exhibition area at GALLERIA D’ARTE was meticulously curated to honor the brand’s relentless creative journey, nurtured and celebrated across generations. This event not only catered to Vespa enthusiasts but also welcomed a new generation who view Vespa as a personal statement, a source of inspiration, and a style icon in their daily lives.
“Today’s launch of the 2025 Vespa models marks not just a step forward in Piaggio’s product development journey but also demonstrates our strong commitment to the Vietnamese market, where Vespa has become synonymous with elegant and refined living. Holding this event at ‘the home of Vespa in Vietnam’ for over 16 years is incredibly special. This is not only our strategic production hub in the Asia-Pacific region but also a place intertwined with Vespa’s heritage in this country. With comprehensive improvements in design, technology, and user experience, we believe that the new Vespa generation will continue to inspire and accompany our modern customers who appreciate exclusivity, perfection, and creativity,” shared Mr. Gianluca Fiume, General Director of Piaggio Vietnam and President of Piaggio Asia-Pacific.
BOLD AND TIMELESS DESIGN
The tone-on-tone color scheme, a distinctive feature of classic Vespa models from the 1940s and 1950s, makes a comeback in the 2025 Vespa Primavera with a fresh new look. The entire body, fenders, grab handles, wheels, and seat are finished in a unified color palette, resulting in an elegant and seamless appearance. Subtle gradient paint, chrome accents, and tone-matched stitching – all executed with precision – showcase Vespa’s attention to detail. The new Vespa Primavera Standard is available in 02 colors: White Innocente (White) and Red Scarlatto (Red), while the Vespa Primavera S comes in 03 colors: Green Amabile (Green), Blue Capri (Blue), and White Innocente (White).
In contrast, the 2025 Vespa Sprint models stand out with a striking combination of matte and glossy finishes, along with black matte accents. Bold cuts and sharp surfaces give these scooters a strong and assertive character from first glance. The new Vespa Sprint Standard is offered in 02 impressive color options: Yellow Curioso (Yellow) and Red Scarlatto (Red), while the Vespa Sprint S comes in 04 colors: Grey Intrepido (Gray), Black Convinto (Black), Green Tenace (Green), and White Innocente (White).
Notably, the Sport Kit accessory package offers unique personalization options, allowing riders to “activate” a more assertive and sporty look. With 03 eye-catching color choices – Acid Green, Fluo Red, and Vivid Blue – the Sport Kit adds distinctive touches to the wheels, seat, carbon fiber bow tie, and carbon fiber/reflective decals, giving riders the freedom to express their individuality.
The overall design of the new Vespa Primavera and Vespa Sprint models seamlessly blends classic styling cues with exquisite craftsmanship:
● The new handlebar design, color-coordinated with the rear handlebar cover, provides a flexible and comfortable grip.
● At the front, the iconic “bow tie” celebrating Vespa’s 79-year legacy has been redesigned with elegant proportions, accompanied by a meticulously refined air intake for a sharp visual effect when viewed head-on.
● The wheels feature distinct designs for each model. The Vespa Primavera 2025 boasts a 5-spoke wheel design, harmonizing with the overall paint effect, while the Vespa Sprint 2025 sports a 6-spoke black gloss wheel.
● The seat remains a striking feature, with a subtle matte finish, tone-matched stitching for the Primavera 2025, and contrasting colors for the Sprint 2025, accentuating its bold character.
COMMITMENT TO SUPERIOR QUALITY AND TECHNOLOGY ENHANCE EVERY EXPERIENCE
Both the Vespa Primavera and Vespa Sprint 2025 are equipped with a 3-inch Analog-LCD screen, featuring a new design that intuitively displays trip information when the MODE button on the right handlebar is activated. By connecting to the Vespa MIA app, riders can sync their phones to view call and message notifications and control music directly from the scooter, ensuring a safe and convenient connected experience throughout their journey.
The full LED lighting system, utilizing 100% modern LED technology, is integrated into the front, rear, and turn signals, enhancing illumination efficiency, energy savings, and contemporary aesthetics for the new Vespa models.
Vespa once again asserts its leadership in innovation by pioneering advanced safety features on two-wheelers. The Roll Over Sensor and Emergency Engine Killer are now standard on the Vespa Primavera and Vespa Sprint 2025, technologies previously found only on larger displacement scooters or higher-end Vespa models. The Roll Over Sensor automatically shuts down the engine when the scooter tilts beyond a safe angle (30 degrees or more from the ground), reducing risks in collision situations. Meanwhile, the Emergency Engine Killer immediately stops the engine when it detects abnormal conditions, ensuring maximum safety for the rider.
Additionally, Vespa has optimized the riding experience with fuel efficiency as low as 2.4L/100km, extended maintenance intervals, and durability of up to 30,000 km, prolonging the product’s lifecycle. As a result, Vespa offers a smooth and cost-effective mobility choice while maintaining its signature style, perfectly meeting the demands of modern urban transportation.
The Vespa Primavera and Vespa Sprint 2025 will be available at authorized Piaggio dealers nationwide from May 25, 2025. For more product information, please visit the website vespa.com.
Limited Edition Vespa Sprint S: During May 2025, Piaggio Vietnam will officially distribute a limited edition of the Vespa Sprint S, with only 100 units available nationwide. Each scooter comes equipped with an exclusive personalization kit, including wheels, seat, carbon fiber trim, and sports decals. This special Vespa Sprint S will be offered in 02 color options: Black Convinto (Black) with a red accessory kit and Grey Intrepido (Gray) with a blue accessory kit.
PV (Tuoitrethudo)
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