VinFast Maintains Its Lead in the Vietnamese Automotive Market in the First Four Months of 2025, with Impressive Sales Figures
In the first four months of 2025, VinFast continued its remarkable performance in the Vietnamese automotive market, solidifying its leading position. With a total sales volume of 44,691 units, VinFast’s sales figures were almost equivalent to the combined sales of the three industry giants: Toyota, Hyundai, and Ford.
VinFast Makes a Distinctive Impact
The ranking of car brands’ sales in April didn’t show much change from the previous months. VinFast, Toyota, and Hyundai remained the top-selling brands, capturing nearly 60% of the industry’s market share.
Notably, before 2024, no automotive brand had made such a significant leap as VinFast is currently demonstrating. In April alone, the Vietnamese automaker sold nearly 9,600 units, far surpassing the combined sales of brands like Mazda, Kia, and Honda during the same period. However, amidst a market-wide decrease in demand, with a 33% drop in the market compared to March, VinFast also experienced a 21% decline in sales for the month of April.
VinFast’s success is largely attributed to its range of compact models, including the VF 3, VF 5, and VF 6, which cater to a diverse range of customers, from individuals to businesses in the transportation services industry. These three models accounted for 7,845 units in April, making up nearly 82% of VinFast’s total sales for the month.
Aside from its impressive product lineup, VinFast also boasts the largest ecosystem of electric vehicle charging stations in the country, giving it a significant competitive advantage in the electric vehicle market and the overall automotive industry. Furthermore, the company effectively maintains its brand promotion and customer engagement through test drive programs and mini exhibitions.
Toyota and Hyundai: Traditional Segments Maintain Their Momentum
Following VinFast in the rankings is Toyota, a powerhouse in the internal combustion engine and hybrid engine segments, and Hyundai, the best-selling Korean brand in Vietnam. While most brands experienced a sales decline in April, Toyota managed a slight growth of 4%, selling 5,566 units. Hyundai, on the other hand, saw a 17% decrease in sales, selling 4,276 units during the month.
Cumulative sales for the first four months show a strong performance from both brands, with Toyota growing by 47% and Hyundai by 10%. Toyota’s mainstay models, the Vios and Yaris Cross, continue to shine, with the Yaris Cross, a B-segment CUV, outselling the Vios by 139 units, with 3,197 vehicles sold.
Hyundai maintained its sales momentum thanks to the Creta model, which has been heavily discounted. In contrast, other key models such as the Accent, Santa Fe, and Tucson experienced significant sales declines. Focusing on passenger cars, Hyundai sold 12,267 units in the first four months, slightly lower than Ford.
Ford Remains Resilient
Ford sustained its strong performance with its flagship models: the Everest, Ranger, and Territory. The Everest, a D-segment SUV, led its category with over 1,000 units sold in the first four months. The Ranger continued its reign as the undisputed leader in the pickup truck segment, while the Territory benefited from aggressive promotional campaigns to boost sales. This dynamic trio significantly contributed to Ford’s success in the C and D segments of the SUV and crossover market.
Mazda, Kia, and Honda Experience Slow Growth
From the fifth position downwards, brands sold less than 10,000 units in the first four months of 2025. Mitsubishi maintained its appeal in the MPV segment with the Xpander, but its Xforce model lost its leading position in the B-segment CUV category to the heavily discounted Toyota Yaris Cross.
Mazda gave a boost to the CX-5’s sales through attractive promotional programs, resulting in 2,736 units sold in April, a 17% increase compared to the previous month. In contrast, Kia lacked a standout model, selling 8,255 units, a 6% decrease from the previous year.
Honda recorded sales of 8,226 units in the first four months, a modest 4% increase year-on-year. The City and CR-V models remained their stronghold, accounting for nearly 60% of the Japanese brand’s sales.
Isuzu, Suzuki, and Peugeot occupied the last three positions, with sales volumes not exceeding 3,000 units in the first four months.
TH (Tuoitrethudo)