BMW is gearing up for a significant design overhaul as the German automaker plans to introduce the Neue Klasse design language across its entire product portfolio, encompassing both electric vehicles (EVs) and internal combustion engine (ICE) cars. This transition is expected to occur much faster than previously anticipated.
BMW’s New Design Era
BMW will kickstart the Neue Klasse design era with the second-generation iX3, slated to debut at the Munich Auto Show in September. Shortly after, the new generation of the 3 Series—including both ICE and EV variants as separate models—will be unveiled. This will be followed by extensive updates to existing models, starting with the 5 Series.
Design prediction for the 2025 BMW iX3 based on provided test drive images
Despite the recent launch of the 5 Series in 2023, a comprehensive design update has been fast-tracked. The car has been spotted multiple times during test drives, showcasing redesigned front and rear ends. Autocar magazine suggests that the interior of this luxury sedan may also be refreshed, potentially incorporating the new Panoramic iDrive system.
While the exterior undergoes changes, the 5 Series will retain the current CLAR platform and existing engine options. The high-performance M5 variant will also be updated in the Neue Klasse style, continuing to utilize the potent 4.4-liter plug-in hybrid V8 engine.
Neue Klasse Engulfs BMW’s Entire Lineup
Other models expected to embrace the Neue Klasse design language soon include the 2 Series, X2, 7 Series, and X7. Adrian van Hooydonk, design director at the BMW Group, emphasizes the importance of maintaining design language consistency to ensure brand recognition and modernity across all models.
“We will ensure that the new design language—starting at this year’s Munich Auto Show with the first Neue Klasse model—will be rolled out across the entire product range, leaving no model untouched,” Mr. Van Hooydonk shared with Autocar. “It would not be good for the brand or the customer to have a new type of BMW and a ‘classic’ BMW running in parallel. We are comprehensively changing the look and feel of the BMW brand.”
However, he assures that each model will retain its unique character while exhibiting a certain degree of design similarity.
“There will be similarities in the overall style, but each model will have its own distinct features—just as it is today. Yet, they will all look completely new in a short period of time.”
He reveals that almost the “entire product range” will be refreshed within the next two to three years. Meanwhile, BMW’s product director, Bernd Körber, states that the entire portfolio will adopt the Neue Klasse design within “three and a half years.”
Why Is BMW Accelerating This Transition?
According to Mr. Van Hooydonk, the primary reason is the rapid pace of technological development and the swift shift in societal preferences.
“Society’s desire for change is increasing rapidly,” he says, reminding us that the world is moving faster than ever before.
Get ready, as BMW’s design revolution is underway—and it will happen quicker than you can say “iX3.”
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