At the 2025 Shanghai Auto Show, luxury automaker Hongqi unveiled its first new-energy off-road SUV, marking a strategic move into the premium SUV segment in China.
Alongside the debut, Hongqi also launched a global naming campaign for the new model. The winner will receive a free car when the product is officially launched in the market.
This SUV seamlessly blends traditional aesthetics with modern technology. Its exterior design draws inspiration from the ancient Chinese architectural technique of “mộng-tenon,” a traditional wood-joining method that doesn’t use nails or glue. The exterior lines are meticulously crafted, showcasing a seamless and precise appearance.
The front of the vehicle features a geometric grille, flanked by classic round headlights and Hongqi’s signature red light bar. A lidar is mounted on the roof, along with cameras in the front wheel arches, indicating advanced autonomous driving capabilities.
At the rear, Hongqi’s new SUV retains the traditional off-road design elements: a spare tire mounted on the tailgate, a horizontally-opening rear door, and vertical taillights.
The square body design, combined with a two-tone sand-black paint job, side steps, roof racks, side ladders, and large wheel arch cladding, enhances the vehicle’s rugged appearance and underscores its readiness for challenging terrain.
The Hongqi SUV is powered by four electric motors, with performance details yet to be announced. However, the brand claims it will accelerate from 0-100 km/h in just 4 seconds.
Equipped with three differential locks, this SUV promises exceptional off-road capabilities and agility. More details about the powertrain will be revealed by the manufacturer in the future.
Hongqi’s entry into the electric off-road segment reflects a clear trend in the Chinese market, with an increasing number of domestic brands investing in this vehicle category.
According to statistics, from 2021 onwards, the sales of mid-to-high-end off-road vehicles in China have grown by an average of over 30% annually. Notably, in the last two years, PHEV and EREV powertrains have become the dominant choices in this segment.
Electric Luxury: Hongqi Unveils its First Off-Road SUV at the 2025 Shanghai Auto Show
At the 2025 Shanghai Auto Show, luxury automaker Hongqi unveiled its first-ever new-energy, off-road-capable SUV, marking a strategic foray into the premium off-road vehicle segment in China.
The Great Leap: Hongqi Ventures into the Off-Road SUV Arena with a Customer-Named Creation
The price and release date of Hongqi’s new SUV remain shrouded in mystery, and the brand is keeping consumers on the edge of their seats. With anticipation building, the question on everyone’s lips is: when will this SUV be available, and what will it cost?
