VinFast Maintains Its Lead in the Vietnamese Automotive Market in the First Four Months of 2025, with Impressive Sales Figures
VinFast Makes a Distinctive Impact
The ranking of car brands’ sales in April did not see much change from the previous months. VinFast, Toyota, and Hyundai remained the top-selling brands, accounting for nearly 60% of the industry’s market share.
Notably, before 2024, no automotive brand had made such a remarkable transformation as VinFast is currently demonstrating. In April alone, the Vietnamese automaker sold nearly 9,600 vehicles, significantly outperforming the combined sales of brands such as Mazda, Kia, and Honda during the same period. However, amidst a market-wide decline in automotive demand, with a 33% drop compared to March, VinFast also experienced a 21% decrease in sales for the month of April.
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VinFast’s success is largely attributed to its range of compact models such as the VF 3, VF 5, and VF 6, which cater to diverse needs, from individual consumers to businesses in the transportation services industry. These three models accounted for 7,845 units in April, making up nearly 82% of VinFast’s total sales for the month.
Aside from its impressive product lineup, VinFast also boasts the largest ecosystem of electric vehicle charging stations in the country, giving it a significant competitive advantage in the electric vehicle market and the overall automotive industry. Additionally, the company maintains effective promotional activities and continues to engage potential customers through test drive programs and mini exhibitions.
Toyota and Hyundai: Traditional Segments Maintain Their Momentum
Following VinFast in the rankings is Toyota, a powerhouse in the internal combustion engine and hybrid engine segments, and Hyundai, the best-selling Korean brand in Vietnam. While most brands experienced a sales decline in April, Toyota achieved a slight growth of 4%, selling 5,566 vehicles. Hyundai, on the other hand, saw a 17% decrease, selling 4,276 units during the month.
Cumulative sales for the first four months show a strong performance from both brands, with Toyota growing by 47% and Hyundai by 10%. Toyota’s mainstay models, the Vios and Yaris Cross, continue to shine, with the Yaris Cross, a B-segment CUV, outselling the Vios by 139 units, selling 3,197 vehicles.
Hyundai maintains its sales momentum thanks to the Creta model, which has been heavily discounted. In contrast, other core products such as the Accent, Santa Fe, and Tucson have experienced significant sales declines. Focusing on passenger cars, Hyundai sold 12,267 units in the first four months, slightly lower than Ford.
Ford Remains Resilient
Ford sustains its strong performance with its flagship models, including the Everest, Ranger, and Territory. Among these, the Everest leads the D-segment SUV category, selling over 1,000 units in the first four months. The Ranger continues its reign as the undisputed leader in the pickup truck segment, while the Territory benefits from attractive incentives. This dynamic trio significantly contributes to Ford’s success in the C and D-segment SUV and pickup truck markets.
Mazda, Kia, and Honda Experience Slow Growth
From the fifth position downwards, we find brands with sales below 10,000 units for the first four months of 2025. Mitsubishi continues to attract buyers in the MPV segment with its Xpander model, but its Xforce has lost its leading position in the B-segment CUV category to the Toyota Yaris Cross, which is currently offering attractive discounts.
Mazda gave a boost to the CX-5’s sales figures in April with enticing promotions, resulting in 2,736 units sold, a 17% increase compared to the previous month. In contrast, Kia lacked a standout model, selling 8,255 vehicles, a 6% decrease from the previous year.
Honda posted sales of 8,226 units in the first four months, a modest 4% increase year-on-year. The City and CR-V models remain their shining stars, accounting for nearly 60% of the Japanese brand’s sales.
Isuzu, Suzuki, and Peugeot occupy the last three positions, with sales not exceeding 3,000 units for the same period.
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