In the global market, it is rare for consumers to find a brand new Toyota model priced below 15,000 – 16,000 USD (approximately 400 million VND).
However, there are some exceptions, such as the Toyota Aygo X, a small hatchback in Europe, which has a base price of under 15,000 USD (390.5 million VND). Due to its low price, the car only offers basic features and a 1.0L engine.
In China, Toyota once collaborated with GAC to develop the affordable electric car Bozhi 3X, priced below 400 million VND. However, this product is currently only distributed domestically and there are no plans to expand to other markets.
Even in Southeast Asia, where there are many affordable cars, the Toyota Vios, a well-known practical sedan, starts at around 18,000 USD (equivalent to 468 million VND).
The main reason for Toyota’s absence in the sub-400 million VND segment lies in its global brand positioning strategy. As one of the world’s largest automotive groups, Toyota pursues a stable profit philosophy instead of competing on price.
Additionally, Toyota’s core models often belong in the B-segment (like the Yaris and Vios), C-segment (such as the Corolla Altis and Corolla Cross), and the SUV or MPV categories, which tend to be larger, offer more amenities, and have more powerful engines. This results in higher prices compared to smaller A-segment vehicles.
Over the decades, Toyota has built its reputation on quality, durability, and reliability. To maintain these standards, the company must invest significantly in research and development, use premium materials, adhere to stringent production processes, and incorporate advanced safety technologies.
While these factors contribute to higher vehicle prices, they also solidify Toyota’s leadership position in the global automotive market, even without a presence in the budget segment.
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