Xanh SM launches its food delivery service, Xanh SM Ngon, with over 2,000 carefully selected restaurants. Xanh SM Ngon stands out for its superior speed, assured quality, and continuous attractive promotions for customers.
Even at its launch, the Xanh SM Ngon network already boasts over 2,000 quality and reputable food partners in Hanoi and will continue to expand nationwide after a smooth rollout.
The standout feature of Xanh SM Ngon is the quality of its vendors and the safety of the food. All 2,000 restaurants in the network must ensure food safety and maintain service standard synchronization. All participating vendors are required to have food safety certifications from competent authorities, commit to providing dishes that match their advertised images, and promise careful preparation to retain flavor and hygiene.
In addition to quality and food safety, Xanh SM Ngon offers superior delivery speed. Built upon the foundation of the system’s mobility services, Xanh SM Ngon pledges to reduce waiting times for order fulfillment. Notably, Xanh SM Ngon introduces the “No Order Batching” feature, ensuring that food is delivered directly from the restaurant to the customer, maximizing freshness and taste.
Regarding costs, for orders above 50,000 VND, co-sponsorship between the restaurant and Xanh SM provides benefits ranging from 20,000 to 90,000 VND for customers. The platform also releases exclusive promo codes based on time frames, meal categories, or user groups, offering discounts of 20% to 50% on order values. When paying with linked e-wallets or bank cards, users may receive additional credits ranging from 15,000 to 30,000 VND, depending on the promotion. Many dishes will also be partially or fully sponsored by the restaurants themselves, with support of up to 50,000 VND. Delivery fees may be directly subsidized by 5,000 to 10,000 VND.
All benefits are transparently displayed in the app, easily accessible to users without complicated procedures.
Mr. Nguyen Van Thanh, Global CEO of GSM, shared: “With our electric-only platform, Xanh SM Ngon not only connects diners with restaurants but also creates a new, eco-friendlier, and community-oriented journey for food delivery, where quality, speed, and safety are paramount. Delivering food via electric vehicles is Xanh SM Ngon’s way of honoring meals even while they’re on the move and reducing environmental impact. This is the next step in our journey to elevate the daily consumption experience to a higher standard, starting with small, familiar acts like a meal.”
With the message “Cứ Xanh là Ngon” (“Green Means Delicious”), each meal delivered by Xanh SM Ngon embodies a commitment to quality and meticulousness, reflecting the brand’s respect for both the food and its customers.
Xanh SM Ngon is the latest service integrated into GSM’s smart electric mobility platform, following Xanh SM Car, Xanh SM Premium, Xanh SM Bike, and Xanh SM Express, along with services tailored to individual customer mobility needs. According to Q1/2025 research by market intelligence firm Mordor Intelligence, Xanh SM holds the leading market share in the four-wheel ride-hailing sector in Vietnam.
GSM’s scope has also expanded beyond Vietnam’s borders, with operations in four countries, gradually conquering the Southeast Asian market and impressing with its superior service quality and safety.
