At the 2025 Asia Responsible Enterprise Awards (AREA) held in Bangkok, Electric Blue, a pioneer in all-electric ride-hailing in Southeast Asia, developed by Green Smart Mobility (GSM), was recognized in the Green Leadership category.

The award acknowledges Electric Blue’s pioneering efforts in building a sustainable transportation model in Vietnam and its gradual expansion into international markets.

Founded in 2011, the AREA Awards by Enterprise Asia is one of the most prestigious awards in Asia, honoring exemplary businesses in sustainable development, innovation, and community responsibility. With the theme “The Inevitable Shift to a Regenerative Economy,” AREA 2025 emphasizes the role of enterprises in restoring ecosystems and creating long-term value for the community.

In the Green Leadership category, Electric Blue was highly regarded for its comprehensive electrification model and its ability to deploy quickly and efficiently in multiple markets. Apart from operating a fleet of electric vehicles owned by the brand, Electric Blue also developed the Electric Blue Platform, enabling the VinFast car-owning community to provide services. Additionally, the company collaborates with traditional taxi businesses to accelerate the transition to electric vehicles. This combination forms an open ecosystem, contributing to the acceleration of transportation electrification in Vietnam and the region.

Speaking at the awards ceremony, Ms. Phan Thi Hong Dung, Director of Training and Cultural Development at GSM, shared: “For Electric Blue, sustainable development is not just a business strategy but an integral part of our organizational culture. Electric Blue believes that a green model can only be truly sustainable when every individual in the ecosystem chooses to live and work green and serves the community with kindness and responsibility. Every Electric Blue ride not only contributes to emission reduction but also shapes positive habits and sustainable living standards for society. Electric Blue is proud that our journey towards global expansion is recognized and celebrated at such a prestigious Asian forum.”

The Green Leadership award at AREA 2025 is a significant milestone in Electric Blue’s “Go Green Global” journey. It is not only a recognition of a young Vietnamese enterprise but also a testament to its innovation capabilities, large-scale implementation prowess, and sustainable ecosystem vision that Vietnam can contribute to the global green transition trend.

After two years of operation in four markets – Vietnam, Laos, Indonesia, and the Philippines, Electric Blue and its millions of customers have completed over 300 million trips using all-electric vehicles, equivalent to 1.7 billion emission-free kilometers. The total CO₂ reduction is estimated at over 211,000 tons, equivalent to the absorption capacity of approximately 3,200 hectares of forest per year.

In Vietnam, Electric Blue currently leads the ride-hailing market with nearly a 40% market share and collaborates with almost 100 transport businesses in their green transition. Many large units, such as G7 Taxi, Mai Linh, Lado Taxi, and En Vang, have joined, with 19 businesses fully converting to electric vehicles. This indicates that green transportation is becoming a new standard in modern cities.

With a presence in four Southeast Asian countries, Electric Blue is currently the second-largest ride-hailing brand in the region and the only pioneer brand operating solely with electric vehicles. Effective operations in multiple countries with diverse infrastructure and user behaviors demonstrate the brand’s large-scale implementation capabilities, high adaptability, and strategic regional vision as a Vietnamese enterprise.

TH (Tuoitrethudo)

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