Today, July 3, 2025, Mercedes-Benz Vietnam hosted a press conference to introduce a special event, “The Mercedes-Benz Masterpiece Space – LiveRARE,” which will take place over three days, from July 3 to 5, 2025, at the GEM Center in Ho Chi Minh City. This event coincides with the brand’s 30th anniversary in Vietnam.
During this event, Mercedes-Benz Vietnam showcased a lineup of their flagship vehicles worth nearly 100 billion VND, along with a high-end fashion show. The highlights of the event were the unveilings of the upgraded Mercedes-Benz GLS 450 4Matic and Mercedes-Maybach GLS 600. In addition, Mercedes-Benz Vietnam displayed other renowned models, including the S 450 Luxury, EQS 580 4Matic, Mercedes-AMG G 63, Mercedes-Maybach S 680, and Mercedes-Maybach GLS 480.
The upgraded Mercedes-Maybach GLS 600 makes its debut in Vietnam.
Additionally, the German brand displayed the classic Mercedes-Benz 220 S (W111) from 1959. The Mercedes W111 was a luxurious vehicle produced by Daimler-Benz from 1959 to 1971 and first introduced at the Frankfurt Motor Show. It featured an attractive fintail design and became a symbol of post-war opulence in Germany. The Mercedes W111 was equipped with a 2.2L inline-six engine, delivering approximately 105 horsepower and a top speed of 160 km/h.
The classic Mercedes-Benz 220 S from 1959.
Globally, the Mercedes-Benz 220 S was not only favored by politicians and the elite but also became an icon of classic aesthetics combined with German engineering. This model played a pivotal role in reshaping the Mercedes-Benz brand in the post-war era, ushering in a new age of luxury and pioneering technology.
Moreover, attendees of the LiveRARE event were treated to two exclusive high-end fashion shows featuring 15 unique designs by Creative Director Cuong Dam in collaboration with Harper’s Bazaar fashion magazine. The collection comprised 15 one-of-a-kind designs grouped into three themes:
- Evoking: Sensual and powerful, reflecting the spirit of the potent AMG models;
- Transforming: Subtle and ever-evolving, embodying the essence of Mercedes-Benz;
- Extraordinary: The pinnacle of luxury and uniqueness, representing Maybach.
These exclusive shows will take place at 11:00 – 11:30 AM on July 4 and 5, exclusively for guests, promising a unique fusion of high-end fashion and exquisite mechanical craftsmanship. The artistic Mind-flow space with its dominant red, handcrafted production is another highlight of the event.
- One-year motor vehicle physical damage insurance provided by Liberty Insurance Limited Company;
- A voucher for two years of maintenance at authorized Mercedes-Benz Vietnam service workshops nationwide.
Customers can choose between these gift options or opt for a direct price reduction of up to 250 million VND, applicable to most AMG, Maybach, and S-Class models.
Peugeot 408 Legend Edition: An Exclusive Launch for Vietnam on July 5th, Limited to Just 215 Units
THACO Auto, a renowned automotive company, is set to unveil an exclusive treat for car enthusiasts in Vietnam. On July 5, the highly anticipated Peugeot 408 Legend Edition will make its grand debut. This special edition model promises to be a legendary addition to the automotive market, offering a unique blend of style, performance, and innovation. With its sleek design and cutting-edge features, the Peugeot 408 Legend Edition is poised to captivate drivers and turn heads on the roads of Vietnam. Stay tuned for an exciting reveal as THACO Auto showcases the ultimate driving experience with the new Peugeot 408 Legend Edition.
Toyota Extends Tax Incentives: One Million Cars Milestone in Sight
With an enticing offer of continued support for up to 100% registration fee and an incredibly low interest rate of just 1.99% p.a. on finance, Toyota is set to achieve an impressive milestone of 1 million cumulative sales in July.
Toyota Offers Discounts of Up to 66 Million VND in July 2025
The Toyota models that are part of the official promotional program for July 2025 are the Vios, Veloz Cross, Avanza Premio, Yaris Cross, and Corolla Cross.
The Ultimate BMW M3 G80: A Rare Manual Transmission Beast in Vietnam – An Unaffordable Dream for Many
The BMW M3 G80 is a car enthusiast’s dream, and this particular model is a cut above the rest. With only 300 km on the odometer, this upgraded vehicle is a rare find and a true gem for Bimmer enthusiasts. The manual transmission is a sought-after feature that adds to its allure, and its price tag reflects its exceptional condition and desirability. This car is a testament to BMW’s craftsmanship, offering a driving experience that lives up to its reputation.
Motorcycle Sales Slump in Vietnam: A Changing Market Landscape
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