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The electric vehicle market in China has witnessed an explosion of new players in recent years, with numerous tech giants entering the fray. While some companies, like Xiaomi, have chosen to develop their own branded EVs, Huawei has taken a different approach by partnering with established automotive groups to create sub-brands across various price segments.
Huawei’s latest joint venture with SAIC Motor will reportedly result in the launch of a new electric vehicle brand called Shangjie. According to CarnewsChina, the first product from Shangjie is likely to be a large SUV with hybrid or plug-in hybrid technology, utilizing SAIC’s range-extender know-how. Leaked images suggest that the design of this upcoming vehicle may bear a resemblance to the SAIC Marvel RC7.
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Marvel RC7. Image source: CarnewsChina. |
Currently, Huawei has four EV brands under its Harmony Itelligent Mobility ecosystem: Aito, Luxeed, Stelato, and Maextro. Aito, a joint venture between Huawei and Seres, focuses on mid-to-high-end SUVs, with popular models like the Aito M5, M7, and M9, priced between $34,500 and $89,700. Luxeed, a collaboration with Chery, caters to young, speed-loving consumers, with the Luxeed S7 being their flagship model, selling nearly 58,000 units in 2024.
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From left to right: Aito M9, Stelato S9, and Maextro S800. |
Stelato, a partnership with BAIC, targets the luxury market but has yet to make a significant impact in China, selling only around 3,008 units as of December 2024. Maextro, on the other hand, is an ultra-luxury brand born from Huawei’s collaboration with JAC Motors. The Maextro S800 drew comparisons to Rolls-Royce and Mercedes-Maybach upon its reveal due to its distinctive design.
Recommended Reads for Your Journey
Our ‘Xe’ category offers an exciting range of book recommendations to keep you engaged during your travels. Whether you’re on a short commute or embarking on a long journey, these books will be your delightful companions.
