Bridgestone Launches Premium TURANZA 6 Tires in Vietnam with Various Sizes
Featuring advanced technology for noise and vibration absorption, TURANZA 6 is designed to elevate the driving experience, offering a solid and smooth ride while meeting the stringent requirements of passenger cars, especially luxury sedans, MPVs, and electric vehicles (EVs).
With ever-evolving transportation infrastructure, particularly the expansion of highways and the growing popularity of premium vehicles, Vietnamese consumers are setting new standards for tires. They demand not only a smooth ride but also superior control, durability, and fuel efficiency.
Centering its philosophy on the user, Bridgestone developed TURANZA 6 to enhance the premium driving experience. It delivers exceptional smoothness and a perfect blend of comfort, quietness, and optimal control on all journeys. TURANZA 6 is not merely an upgrade from TURANZA T005A but a leap forward in redefining the premium driving experience in Vietnam. Through the message “Solid Handling – Smooth Ride,” the product harmonizes modern technology with a deep understanding of urban and long-distance mobility needs.
Breakthrough Design with Advanced ENLITENâ„¢ Technology
Bridgestone TURANZA 6 is crafted based on real user feedback, focusing on comprehensively upgrading three core elements: quietness, smoothness, and superior wet grip. Building on the success of the TURANZA T005A, TURANZA 6 integrates breakthrough technologies in rubber compounds, tread design, and tire structure, addressing the diverse needs of drivers.
By incorporating Bridgestone’s exclusive ENLITENâ„¢ technology, TURANZA 6 offers noticeable improvements. It reduces noise by 8%, increases smoothness by 8%, making every trip quieter and more comfortable. Notably, wet grip performance in rainy conditions is enhanced by 14%, instilling maximum confidence when driving in adverse weather. One of ENLITENâ„¢ technology’s standout features is its optimization for diverse Vietnamese road conditions. This technology also enables weight reduction while maintaining superior durability, striking a perfect balance between performance, tire longevity, and fuel efficiency.
Prepared for the Electric Vehicle Era
Bridgestone TURANZA 6 is not only the optimal choice for traditional luxury sedans and MPVs but is also fine-tuned to meet the unique requirements of electric vehicles (EVs) – a rapidly growing segment in Vietnam.
With low rolling resistance, TURANZA 6 extends battery life and increases range, addressing a significant concern among EV owners. Additionally, the tire’s structure is upgraded to withstand the higher loads and torque commonly associated with EVs, reducing uneven wear and prolonging tire life.
Moreover, TURANZA 6 excels in noise reduction, providing a quiet driving experience that aligns with the near-silent operation of electric vehicles. These advancements make TURANZA 6 a superior choice over its predecessor, delivering comprehensive performance and exceptional comfort for all passenger cars, from gasoline and hybrid to electric vehicles.
Sustainability Mission
Sustainability is at the core of Bridgestone’s global business strategy, aligned with its long-term vision: “By 2050, Bridgestone will continue to provide social value and customer value as a sustainable solutions company.” In Vietnam, where environmental standards are increasingly important in consumer choices, this message resonates strongly.
Bridgestone TURANZA 6 is designed and manufactured with sustainability in mind. Compared to its predecessor, the new tire line significantly reduces the use of raw materials in production, cutting COâ‚‚ emissions by 16% at the raw material stage. Throughout its use, TURANZA 6 contributes to environmental sustainability by lowering rolling resistance, leading to more fuel-efficient or electric vehicle operation and reducing COâ‚‚ emissions by 13% per kilometer. Additionally, its superior wear resistance prolongs tire life, minimizes rubber waste, and decreases the need for frequent replacements.
This exemplifies Bridgestone’s sustainable business model, which integrates business efficiency with environmental responsibility, embracing a circular economy philosophy that spans from production to material reuse.
“In our mid-term business plan for 2024-2026, Bridgestone is focused on enhancing our position in the premium passenger car tire segment with the ‘Create Good Tires’ philosophy. TURANZA 6, with its advanced ENLITENâ„¢ technology, marks a significant step forward, combining superior performance with environmentally friendly innovations for a more luxurious, sustainable, and refined driving experience,” said Mr. Naoki Inutsuka, General Director of Bridgestone Vietnam. “Vietnam’s transportation infrastructure is diverse and unique, with a rapidly growing network of highways from the north to the south of the country. Additionally, the tropical climate presents distinct challenges for vehicles and tires. With TURANZA 6, Bridgestone goes beyond smoothness, aiming for a solid and smooth driving experience with the message, ‘Solid Handling – Smooth Ride.’ It offers a blend of exceptional smoothness, quietness, and superior control, ensuring safety throughout every journey. This is the message we want to convey to consumers through the TURANZA 6 product.”
Building on its legacy of innovation in the premium tire segment, Bridgestone continuously introduces products that elevate the driving experience while contributing to the realization of Bridgestone’s E8 Commitment. Through cutting-edge technology, safety, and sustainability, TURANZA 6 provides drivers with reliability, comfort, and peace of mind, reinforcing Bridgestone’s commitment to mobility solutions for a sustainable future.
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