From July 23-27, 2025, Piaggio Vietnam organized a special exhibition event at Saigon Centre (Ho Chi Minh City), marking the official launch of the new generation of Vespa.
The exhibition space was designed as an art gallery, showcasing the fusion of almost 80 years of Italian brand craftsmanship with modern technology.
This event was not only a platform to introduce the 2025 Vespa models but also offered visitors a unique opportunity to embark on an experiential journey of discovery through various touchpoints, from craftsmanship to lifestyle.
At the heart of the modern and bustling Saigon Centre – Takashimaya, a symbolic space was created, featuring the 2025 Vespa S models, including the Vespa Primavera S Green Amabile (Green), Blue Capri (Blue), and White Innocente (White); Vespa Sprint S Grey Intrepido (Grey), Black Convinto (Black), Green Tenace (Green), and White Innocente (White). Each visual arrangement in the GALLERIA D’ARTE exhibition was meticulously curated to honor the brand’s relentless creative journey, which has been nurtured and celebrated over generations.
Specifically, Vespa enthusiasts could admire the iconic monocoque steel frame crafted with advanced metal spot-welding technology, inheriting the aeronautical engineering heritage of the Piaggio Group. The latest i-Get engine (Italian Green Experience Technology) represents a significant advancement for Piaggio, offering a perfect blend of powerful performance, optimal fuel efficiency (up to 2.4L/100km), and advanced technology, resulting in a smooth and impressive riding experience. The current generations of Vespa Primavera and Vespa Sprint 2025 have inherited the brand’s core values and continue to deliver a unique contemporary aesthetic experience. with a passion for creativity and individual style (For more information on Vespa Primavera and Vespa Sprint 2025, click HERE).
In addition to the captivating boutique space showcasing the new generation of Vespa, the journey of discovery for Vespa enthusiasts extended to a rich world of accessories, where functionality and aesthetics seamlessly blended. Vespa offers not just a vehicle but a complete lifestyle, evidenced by a range of high-end fashion accessories, including helmets, gloves, jackets, thermos flasks, and trendy t-shirt designs from the DEC (Dealer Equipment Collection), all embodying Italian spirit and attention to detail.
Moreover, visitors had the opportunity to engage in exclusive experiences during the event, which took place from July 23 to July 27, 2025:
Explore the Interactive Experience Zone: This area showcases the impressive moments of Vespa enthusiasts, from artistic angles at GALLERIA D’ARTE to everyday lifestyle syncs. By sharing event photos on social media with the official hashtags #VespaPrimavera2025 #VespaSprint2025 #VespaGalleria and tagging the Vespa fanpage (VN) or Instagram @vespa_vietnam, visitors can complete a quick survey and receive attractive gifts as a way to cherish their Vespa memories.
From 9:30 AM to 1:00 PM daily, visitors can drop by the Galleria Café to indulge in authentic Italian coffee in an elegant Vespa-themed atmosphere.
During the event, Piaggio Vietnam offered special promotions for customers who purchased or booked a vehicle directly. Specifically, a Vespa MIA connectivity kit was provided for the 2025 Vespa Sprint, Vespa Primavera, and Liberty models. Exclusive dealer partner offers included:
For the new 2025 Vespa Sprint and Vespa Primavera models: A Vespa MIA accessory kit was offered as a gift.
For the 2023 Vespa Sprint and Vespa Primavera models: A combo accessory package worth VND 2,000,000 was offered.
A voucher worth VND 2,000,000 was provided, applicable to other Vespa/Piaggio models within the product range.
Since its inception in 1946, Vespa has continued to inspire new generations with its compact, elegant, and aesthetically pleasing design.
The 2025 Vespa Primavera stands out with its impressive ton-sur-ton look, featuring a trendy color palette that harmoniously matches the finishing touches. On the other hand, the 2025 Vespa Sprint emphasizes personalization with a range of accessory combos, allowing riders to express their unique personalities.
Beyond aesthetics, the new generation of Vespa also impresses with its technological advancements and safety features, elevating the riding experience. The GALLERIA D’ARTE art space in Ho Chi Minh City marks another milestone in the brand’s journey of heritage preservation and innovation.
Starting May 19, 2025, all officially distributed Vespa Sprint & Primavera 2025 models will be covered by an extended warranty of up to 5 years, demonstrating the brand’s commitment to long-term customer support and peace of mind.
The Vespa Primavera and Vespa Sprint 2025 are now available at Piaggio Vietnam’s official dealer network nationwide.
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“Honda Vietnam Extends Engine and Transmission Warranty by Two Years”
To offer a complete and worry-free experience to its customers, Honda Vietnam (HVN) is extending an additional two years of engine and transmission warranty for all its car models. This is an expression of their commitment to ensuring peace of mind for Honda car owners on every journey they embark upon.
“Honda Vietnam Extends Engine and Transmission Warranty by Two Years”
To offer a complete and worry-free experience to its customers, Honda Vietnam (HVN) is extending an additional two years of engine and transmission warranty for all its car models. This is an expression of their commitment to ensuring peace of mind for Honda car owners on every journey they embark upon.
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Honda Vietnam is offering an exclusive loyalty program for owners of Honda cars aged under 5 years old. This unexpected benefit is a token of appreciation for our valued customers’ support.
