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The renowned British luxury car manufacturer has unveiled an updated version of its iconic “Winged B” logo. This marks the fifth alteration to the emblem during its 106-year market presence.
While the new design retains some classic features, it also introduces subtle refinements. The wings are now sharper and more angular, with the lower feathers removed for a sleek look. The central ‘B’ has been enlarged and given a three-dimensional effect, creating a sense of depth and prominence. The surrounding circular border has also been thickened for added impact.
Contrasting the current trend of logo simplification, Bentley has chosen to maintain a 3D effect on their emblem, utilizing light and shadow to accentuate the metallic backdrop.
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An evolution of the Bentley “Winged B” logo through the years. Image: Bentley. |
This updated logo is set to debut on a concept model scheduled for release on July 8. This concept car will showcase Bentley’s vision of merging legendary heritage with future innovation.
The design is overseen by Design Director Robin Page and inspired by Young Nam, an interior designer who participated in a logo creation contest held by Bentley.
Coinciding with the concept car unveiling, Bentley will also inaugurate its new Studio at its Crewe headquarters (UK), as part of their brand reshaping strategy.
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