All eyes were on this high-performance Lamborghini Urus as it cruised through the streets of Switzerland with the unique license plate “ZH 24.”
The license plate on this Lamborghini Urus was auctioned off for a record-breaking 299,000 CHF (approximately 9.65 billion VND) in celebration of the Swiss national football team’s historic victory over Italy in the Euro 2024 round of 16. This win marked the team’s first appearance in the quarter-finals of a Euro tournament in almost two decades.
Beyond its symbolic significance, the “ZH 24” license plate is also exceptionally rare, featuring only two digits while standard Swiss license plates typically consist of six.
The Lamborghini Urus bearing the “ZH 24” plate is one of thousands of Urus vehicles on Swiss roads. However, the value of the license plate far exceeds the worth of the car itself.
In Switzerland, a used 2018 Lamborghini Urus with approximately 89,500 km on the odometer is currently listed for around 179,000 CHF (roughly 5.77 billion VND), which is just over half the value of the license plate.
For those seeking a newer model, authorized dealers offer the Urus S with 17,500 km for 279,000 CHF (over 9 billion VND) or the Urus Performante with 15,500 km for the equivalent of 299,000 CHF (9.65 billion VND), matching the auction price of the “ZH 24” plate.
The Lamborghini Urus made its debut in 2017, following years of development since its concept reveal in 2012. It is Lamborghini’s first-ever super SUV and has quickly become their best-selling model in many markets due to its blend of sports car performance and everyday usability.
Under the hood, the Urus is powered by a 4.0L twin-turbocharged V8 engine, producing 650 horsepower and 850 Nm of torque. The mid-life performance upgrades, including the Urus S and Urus Performante, bump the output to 666 horsepower, resulting in even more impressive performance capabilities.
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