Toyota Land Cruiser 300: Surpassing 100,000 Sales in 2024

Specifically, Toyota sold 105,700 units of the Land Cruiser 300 Series in 2024, a slight 2% decrease compared to 2023. Australia led the sales with 13,790 units, surpassing Japan’s sales of 13,174. This is the first time that the Australian market has topped global sales for this flagship SUV from Toyota.

The Land Cruiser 300 is the largest SUV in the current Land Cruiser lineup. It is built on the body-on-frame TNGA-F platform. Even though it is not sold in the US or Canada, the Land Cruiser 300 remains a key model for Toyota in many markets outside North America.

In addition to Australia and Japan, the Middle East continues to be a crucial market for the Land Cruiser 300. According to the data, 59% of the global sales of this model in 2024 came from Middle Eastern countries.

Saudi Arabia ranked third globally with 12,381 units sold, followed by the UAE (9,319), Oman (8,882), Qatar (8,685), Kuwait (8,028), Iraq (7,133), and Jordan (2,849). The popularity of the Land Cruiser in this region stems from the demand for large off-road vehicles suited to the harsh climate and terrain, as well as the iconic status of the model in the local automotive culture.

Another notable point is that Russia ranked 9th in Land Cruiser 300 sales with 3,682 units, even though Toyota officially withdrew from the Russian market at the start of the Ukraine conflict. This indicates a significant presence of grey market imports or unofficial distribution channels.

Felipe Munoz suggests that the global sales of the Land Cruiser 300 could have been even higher if Toyota had introduced the model to the US and Canadian markets. Instead, in North America, the company focuses on the smaller Land Cruiser 250 and the similarly-sized Sequoia, which shares the same platform.

While North American consumers have the luxury option of the Lexus LX, developed alongside the Land Cruiser 300, a significant portion of off-road enthusiasts still long for the true Land Cruiser 300 experience.

Introduced in 2021, the Toyota Land Cruiser 300 is now in the middle of its life cycle, receiving notable updates. The 2025 model year features a digital instrument cluster, while the upcoming 2026 model will introduce a hybrid variant, utilizing a twin-turbo V6 3.5L engine combined with an electric motor, producing a total output of 457 horsepower.

The addition of the hybrid model not only aims to enhance performance but also supports Toyota’s global strategy of transitioning to electrified vehicles and reducing emissions.

However, the Land Cruiser 300 may soon face new competition from its traditional rival, the Nissan Patrol, which has just entered its newest generation after 15 years, promising significant advancements in technology and design.

Despite market limitations, the Toyota Land Cruiser 300 maintains its global appeal due to its iconic status, robust performance, and exceptional reliability. With the rising popularity of large off-road SUVs in various regions, the Land Cruiser 300 still has room to grow, especially if the hybrid variant meets expectations in terms of both performance and sales.

TH (Tuoitrethudo)