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According to Motor1, Bentley has expressed its willingness to venture into the realm of pickup trucks, should market demands arise.
Christophe Georges, a member of Bentley’s sales and marketing division, shared with CarSales that there are “no real limits” to what the brand can achieve. When asked about the possibility of creating a pickup truck, he confidently asserted that Bentley could design something “cool, beautiful, or interesting.”
However, Georges also emphasized that there are no current plans for such a vehicle. He stated, “There is no real demand,” and affirmed that, as of now, no customers have expressed a desire for a Bentley-branded pickup truck.
Motor1 notes that luxury pickup trucks have not historically fared well in the market. The Lincoln Blackwood, introduced in the early 2000s, failed to gain traction, and the Mercedes-Benz X-Class was also considered a commercial failure, lasting less than three years in production.
In the event that Bentley decides to pursue a pickup truck project, it is likely to be a limited-edition or one-off vehicle. Motor1 suggests that the Bentley Bentayga already offers similar functionality, and realistically, few customers would utilize their Bentley as a workhorse.
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