At the recent “30-year journey of localization and supporting industry development” event, Toyota Vietnam received numerous questions regarding its development strategy and sales policy.
One of the issues that attracted attention was the “beer with peanuts” phenomenon, with an additional cost of up to 500 million VND when purchasing the Land Cruiser – a situation where customers had to spend extra or buy accessories to receive their vehicle earlier.
In response to this query, a representative from Toyota Vietnam affirmed that the company never permits its dealers to engage in any unauthorized practices. According to the representative, a clause “strictly prohibiting acts that affect the Toyota brand” has been included in the contract with dealers, along with penalties, the highest being contract termination.
As a monitoring measure, Toyota Vietnam employs “secret shoppers” to conduct random checks. If concrete evidence is found, the company will take action against the offending dealer and request disciplinary measures for the involved staff. However, the representative acknowledged the challenge in completely controlling all behaviors at the dealerships.
This situation previously occurred with the Toyota Corolla Cross when it was first launched in 2020, forcing customers to purchase accessory packages to receive their vehicles sooner. Toyota Vietnam established a hotline for customer complaints, but this solution was only effective initially.
Regarding the new Land Cruiser (LC 300), the shortage is not unique to Vietnam but is also experienced in many other markets. The root cause lies in the constant overload at the manufacturing plant in Japan. In the US, in 2024, this SUV model experienced a price hike of up to $30,000 (786.74 million VND) above the suggested retail price.
Photo: Nguyen Thang
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