Asian Honda Motor has recently unveiled ‘The M.O.V.E. by Honda’, its first technology experience center in Southeast Asia.
Located in the EMSPHERE commercial area of Bangkok, this Honda center is open to visitors free of charge from August 15, 2025, to November 30, 2026.
Honda showcases two electric concept cars from its 0 Series line-up: the Saloon and the SUV. This move is seen as a strategic step to promote its image and lay the groundwork for a deeper penetration into the electric vehicle market in Thailand.
While specific distribution plans have not been disclosed, sources suggest that Honda is gearing up to introduce the Honda e:N2, currently produced in China, into the Thai market by the end of this year.
Previously, the Honda e:N1 was introduced in Thailand to gauge consumer reaction and prepare the dealer and after-sales service network.
The launch of ‘The M.O.V.E. by Honda’ is considered a significant step in Honda’s brand positioning strategy and its preparation for expanding its electric vehicle offerings in the region.
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