The Billion-Dollar Import: A Price War on Luxury Cars

July marks the beginning of the sales race for the second half of the year. Thus, not only mainstream car brands but also luxury automakers are offering discounts and promotions to attract customers.

Mercedes-Benz Offers Discounts on Luxury Models

Throughout July, the German automaker is offering promotions on nearly 20 car models. The C 43 and C63 with 2023 VINs are discounted by 70-90 million VND. The S 450 4MATIC of the previous generation, produced in 2022-2023, is discounted by 110-120 million VND depending on the version. The GLA and GLE models also receive discounts of around 60-90 million VND each.

Notably, the Mercedes-Maybach GLS is discounted by 130-170 million VND. Especially, the 2022-2023 Mercedes-Maybach S 680 with the code Z223 is discounted by up to 250 million VND.

The 2022-2023 Mercedes-Maybach S 680 is currently discounted by up to 250 million VND. Photo: Bối Hạ.

Alternatively, customers can choose the insurance package instead of the cash discount. This package includes one-year physical insurance and a two-year service voucher.

Specifically, customers will receive four service vouchers from the service workshop, each equivalent to one periodic maintenance at all authorized dealers of Mercedes-Benz Vietnam.

Volkswagen Clears Stock of Teramont

Since mid-July, some Volkswagen dealers have been offering cash incentives for the Teramont Limited, ranging from 300 to 350 million VND. As a result, the selling price of this SUV is now only about 1.788 billion VND, the lowest in the full-size SUV segment above one billion VND.

According to sales consultants, this incentive only applies to the Limited import version from the US, produced between 2022 and 2023. For the Teramont X Luxury, customers receive a 50% discount on the registration fee, equivalent to 99 million VND.

This price makes the Teramont more competitive compared to the Ford Explorer and Hyundai Palisade, which currently have attractive prices due to registration fee incentives. In addition to the Teramont, the 2025 Viloran is also offered at new prices of 2.088 billion VND for the Premium version and 2.288 billion VND for the Luxury version.

Skoda Reduces Pre-registration Fee by 50% for Kodiaq

Skoda announced a promotion for the Kodiaq 7-seat SUV in July. The Premium version is offered with a 50% discount on the pre-registration fee, selling for about 1.45 billion VND. This means that customers who buy the Kodiaq Premium this month can save up to 75.5 million VND.

The Kodiaq is the only imported Skoda SUV model offered with a discount this month. Photo: Skoda.

According to Skoda dealers, the promotional vehicles were produced in 2024. Customers who purchase the 2024 Kodiaq will also receive a 5-year warranty (or 150,000 km) and an exclusive accessory gift package.

Audi Offers Discounts of Up to 200 Million VND

Audi’s Q5 SUV is often mentioned as a rival to the GLC-Class from Mercedes-Benz. From July to September, customers who purchase this luxury SUV will receive a cash discount of up to 200 million VND, bringing the selling price down to around 2.09 billion VND.

The A6 sedan is also offered with a cash discount of 150 million VND, resulting in a selling price of 2.149 billion VND.

The Audi A6 is offered with a 150 million VND discount during this quarter. Photo: Audi.

Meanwhile, the Q3 and Q7 SUVs are discounted by 60 million VND and 130 million VND, respectively. With this promotion, the Q3 will be priced at 1.88 billion VND, while the Q7 will range from 3.41 to 3.97 billion VND depending on the version.

Currently, the Q7 is sold in Vietnam with two versions: 45 TFSI and 45 TFSI S Line. It is a model in the same price range as the BMW X5, Mercedes-Benz GLE, and Lexus RX.

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