“VinFast Launches ‘Shaping a Green Vietnam’ Competition”

The “Creating a Green Vietnam” competition aims to discover innovative marketing ideas that can create a strong ripple effect and encourage the community to embrace green practices.

Participants are required to research and develop breakthrough marketing ideas that address two key objectives: (1) promoting the trend of green mobility in the community and spreading the message of shifting to environmentally friendly transportation; and (2) enhancing brand recognition and reinforcing a positive image and affinity for the VinFast brand in Vietnam and internationally.

The competition is open to all citizens residing in Vietnam, regardless of age or profession. Participants can enter individually or as a team (maximum of 3 members), especially encouraging groups of students from universities specializing in economics, communication, and technology. Participants under the age of 18 must have the consent and sponsorship of a parent or legal guardian.

The competition officially kicks off on August 18, 2025. To enter, participants need to register using the form at: https://forms.cloud.microsoft/r/JpTsrGcsFp, and then submit their entries according to the organizers’ requirements to the email address: [email protected] by September 21, 2025. Each participant or team can submit multiple entries, and a submission is only considered valid once confirmed by the organizers via email.

The preliminary round will take place from September 22 to October 4, 2025. Participants will present their ideas in a written format (maximum 2 pages), in PDF or Powerpoint (up to 15 pages, not mandatory), analyzing the industry context, presenting creative ideas, proposing implementation plans, providing cost estimates, and defining measurement criteria (KPIs).

The 30 best entries will be selected for the semi-finals (from October 6 to 13, 2025). Participants will then submit videos presenting their ideas, with a maximum duration of 15 minutes, elaborating on the practical implementation, creativity, and value of their concepts.

The top 10 entries will advance to the final round, where they will have the opportunity to directly present, demonstrate the feasibility, and defend their ideas before a panel of judges comprising leading experts in marketing, creativity, and brand strategy, along with representatives from VinFast and Vingroup. The final round and award ceremony are expected to take place on October 26, 2025.

The total prize pool for the winning participants/teams amounts to over 630 million VND, including: 01 Special Prize – 01 VinFast VF 3 electric car; 01 First Prize – 01 VinFast Theon S electric motorcycle; and several other valuable prizes such as VinFast Vento Neo, Feliz Neo, and Motio electric motorcycles.

Ms. Duong Thi Thu Trang, Deputy General Director of Global VinFast Business, shared, “The ‘Creating a Green Vietnam’ competition is not just a playground but a call to action. VinFast believes in the creativity and breakthrough thinking of Vietnamese youth. Through this competition, VinFast aims to discover campaigns that are not only commercially effective but also have the potential to inspire and bring about positive change in the community. This is how VinFast fulfills its mission of creating a green and sustainable future for transportation for everyone.”

This competition not only offers an opportunity for young talents to showcase their creative prowess but also serves as a platform for VinFast to discover innovative ideas and build breakthrough marketing campaigns, contributing to bringing the image of Vietnamese electric vehicles closer to the people and creating positive impacts on the environment and society.

For more detailed information about the competition, please visit VinFast’s official website: https://vinfastauto.com/vn_vi or contact the customer care hotline at 1900.23.23.89.
TH (Tuoitrethudo)