Following the conclusion of the seventh lunar month, Vietnam’s automotive market has rebounded, particularly evident in the pickup truck segment. Most models experienced sales growth, with the exception of the Toyota Hilux.
| No. | Model | September 2025 | August 2025 | Growth/Decline Rate | YTD 2025 |
| 1 | Ford Ranger | 1,683 | 1,511 | +11.3% | 12,577 |
| 2 | Mitsubishi Triton | 484 | 242 | +100% | 2,814 |
| 3 | Toyota Hilux | 311 | 330 | -5.7% | 2,504 |
| 4 | Isuzu D-Max | 53 | 37 | +43.2% | 387 |
Pickup Truck Sales in September 2025 (units: vehicles)
Ford Ranger: 1,683 Units
September 2025 further solidified the Ford Ranger’s unshakable dominance in the pickup truck segment. With 1,683 units sold, marking an 11.3% increase, it once again left its competitors far behind. Additionally, it was one of the best-selling internal combustion engine vehicles in Vietnam during September.
Ford Ranger
The Ford Ranger’s success stems from the brand’s long-running promotional campaigns, coupled with its sleek design, rich features, and diverse range of variants, offering ample choices for customers. Its price ranges from 707 million to 1.306 billion VND.
Under the hood, the Ford Ranger offers two 2.0L diesel engine options. The first is a single-turbo engine delivering 167 horsepower and 405 Nm of torque, paired with a 6-speed manual or automatic transmission. The second is a twin-turbo engine producing 207 horsepower and 500 Nm of torque, mated to a 10-speed automatic transmission.
Mitsubishi Triton: 484 Units
The Mitsubishi Triton was the standout performer in the pickup truck segment in September 2025, with a remarkable 100% sales growth, totaling 484 units. This surge allowed it to reclaim the second position in the segment from the Toyota Hilux.
Mitsubishi Triton
In October, Mitsubishi is offering a 100% registration fee waiver for the 2WD AT GLX variant, valued at 40 million VND. The 2WD AT Premium and 4WD AT Athlete variants receive a 50% registration fee waiver, worth 23-28 million VND. Additionally, all three variants come with a 10 million VND gift.
Beyond the consistent monthly promotions, this Japanese model stands out with its fresh design, comprehensive features, and attractive pricing, ranging from 655 to 924 million VND.
Powering the Mitsubishi Triton is a 2.4L twin-turbo diesel MIVEC engine. In the 2WD AT GLX and 2WD AT Premium variants, it generates 184 horsepower and 430 Nm of torque. The 4WD AT Athlete variant produces 204 horsepower and 470 Nm of torque. The engine is paired with a 6-speed automatic transmission and either rear-wheel or all-wheel drive, depending on the variant.
Toyota Hilux: 311 Units
As mentioned earlier, the Toyota Hilux was the only model in the pickup truck segment to experience a sales decline in September, with 311 units sold, a 5.7% decrease from the previous month. This drop pushed it to third place in the segment, behind the Mitsubishi Triton.
Toyota Hilux
This situation likely prompted Toyota Vietnam to introduce official promotions for the Hilux in October. The model now enjoys a 50% registration fee waiver, valued at 20-30 million VND, depending on the variant.
The Toyota Hilux is priced between 668 and 999 million VND, comparable to its competitors. It also boasts a strong brand, an extensive dealership network, proven durability, and excellent resale value.
The Toyota Hilux is powered by two 4-cylinder diesel engines. The first is a 2.4L engine producing 144 horsepower and 400 Nm of torque. The second is a 2.8L turbocharged engine delivering 201 horsepower and 500 Nm of torque. Both engines are paired with a 6-speed manual or automatic transmission and either rear-wheel or all-wheel drive, depending on the variant.
Isuzu D-Max: 53 Units
Like most of its competitors, the Isuzu D-Max saw positive growth in September, with a 43.2% increase. Although its actual sales of 53 units were the lowest in the segment, it was enough to keep it out of the top 10 least-selling cars in Vietnam for September 2025.
Isuzu D-Max
The Isuzu D-Max’s main advantage is its affordable price, ranging from 650 to 880 million VND. However, its design is somewhat polarizing, and the brand’s limited appeal, along with less effective sales and marketing strategies, have kept its sales figures consistently low in Vietnam’s pickup truck segment.
The Isuzu D-Max is powered by a 1.9L 4-cylinder diesel engine, producing 150 horsepower and 350 Nm of torque. It is paired with a 6-speed automatic transmission and either rear-wheel or all-wheel drive.
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