In Vietnam’s 2025 automotive market, the majority of mainstream brands’ sales stem from a few strategic models. These vehicles act as “cash cows,” not only sustaining market share but also shaping brand perception among consumers.
Statistics up to August 2025 reveal that most top-selling cars from various brands fall within the B and C segments, particularly high-clearance models like CUVs and MPVs. Traditional sedans are increasingly rare among the best-selling vehicles.
Below are the flagship models of leading brands in Vietnam for 2025, with sales figures up to August:
VinFast VF 3
With 28,704 units sold out of 89,970 electric vehicles, the VF 3 accounts for 32% of VinFast’s sales. This compact electric vehicle is currently the market’s best-selling model.
Positioned as an urban vehicle, the VF 3 targets first-time car buyers or families seeking a second car. Priced at 299 million VND, its compact size and low operating costs have made it a sensation in the small electric vehicle segment. Later this year, VinFast plans to launch the Minio Green at 269 million VND, further strengthening its position in this category.
Toyota Yaris Cross
Once the sales leader, the Toyota Vios has ceded its throne to the Yaris Cross. This B-segment CUV achieved 7,691 sales, representing nearly 19% of Toyota Vietnam’s total and leading the gasoline-powered B-segment CUV category.
Imported from Indonesia and priced between 650 and 765 million VND, the Yaris Cross stands out with its high-clearance design, appealing to market preferences. Its sales surged 30% compared to the same period in 2024, outpacing the Mitsubishi Xforce to lead the segment.
Hyundai Tucson
The Hyundai Tucson is the South Korean brand’s top-selling model in Vietnam, with 4,958 units sold. It’s a rare instance of a C-segment CUV serving as a brand’s backbone.
While trailing behind competitors like the CX-5, Territory, and VF 7 in sales, the Tucson remains Hyundai’s flagship. Assembled locally, it is priced between 769 and 989 million VND.
Mitsubishi Xpander
Of the 21,204 Mitsubishi vehicles sold, the Xpander contributed 10,646 units, or 50%. This B-segment MPV dominates its category with an average monthly sales of 1,300 units.
The Xpander faces little direct competition, maintaining a significant sales lead over rivals. It is poised to claim the title of best-selling B-segment MPV for the seventh consecutive year in 2025. Priced between 560 and 699 million VND, it remains a top choice in its segment.
Ford Ranger
With 10,894 units sold, the Ranger accounts for 43% of Ford’s total sales in Vietnam. It is the only pickup truck consistently ranking among the top 10 best-selling vehicles nationwide.
The Ford Ranger has dominated the pickup segment for over a decade, with 2025 sales surpassing all competitors combined. It is priced between 665 and 1,039 million VND.
Honda City
The Honda City achieved sales of 5,902 units in the first eight months of 2025, comprising 36.6% of Honda’s sales in Vietnam and marking a 31% increase from the same period in 2024. It is the only B-segment sedan among the leading models of major brands.
In its segment, the Honda City ranks second in sales behind the Toyota Vios. Locally assembled, it is priced between 499 and 569 million VND.
Mazda CX-5
The Mazda CX-5 recorded 9,995 sales in the first eight months, accounting for over 51% of Mazda’s total sales in Vietnam. This C-segment CUV has led the market for years, outperforming competitors and remaining irreplaceable within the brand’s lineup.
Available in seven variants, it is priced between 749 and 979 million VND.
Kia Seltos
Of the 15,980 Kia vehicles sold, the Seltos accounted for 3,516 units (22%). However, its dominance has waned due to intense competition from rivals.
The Seltos is currently priced between 599 and 764 million VND.
Suzuki XL7
Suzuki sold 1,918 vehicles, with the XL7 contributing 1,596 units, or 83% of the brand’s total sales. It is virtually the sole lifeline for Suzuki in the passenger car segment following the discontinuation of the Ertiga.
Despite this, the XL7’s sales remain modest compared to competitors. Imported from Indonesia, it is priced at 600 million VND.
Isuzu D-Max
Of the 505 Isuzu vehicles sold, the D-Max accounted for 334 units, or 66%. While it is the brand’s flagship model, its sales are relatively modest. Despite being the second best-selling vehicle in Thailand, the D-Max struggles to gain traction in Vietnam. It is priced between 650 and 880 million VND.
TH (Tuoitrethudo)
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