Investing Billions in Two VinFast Electric Motorcycle Dealerships: An Investor’s Take on the Golden Market Opportunity

Confidently Investing Over Ten Billion VND in Electric Motorcycle Dealerships

Having no experience in the automotive market, do you think your decision to jump into the electric motorcycle trend was somewhat hasty?

On the contrary. I see electric motorcycles as a current market trend, not a future one. Years ago, the market was flooded with low-quality electric motorcycles of unknown origin. Today, consumers are more focused on product quality, making this market’s potential enormous.

Mr. Nguyen Trung Hieu (Ho Chi Minh City) confidently invested in two VinFast electric motorcycle dealerships within just a few months

As an entrepreneur, I knew I had to seize this opportunity and stay ahead of the curve. My first dealership, VinFast Tay Sai Gon, opened in May at 982 Tinh Lo 10, Tan Tao Ward. In July, I launched my second dealership, VinFast Nguyen Thi Tu, at 212 Nguyen Thi Tu, Binh Tan Ward.

Investing in two dealerships within three months must have required a substantial amount of money. Could you share the figure?

Setting up a dealership to VinFast’s standards costs nearly 2 billion VND. VinFast supported me with over 600 million VND, and I covered the rest.

Beyond the showroom and dealership setup, a significant portion of my budget went into inventory. Specifically, I invested nearly 10 billion VND to ensure a robust stock of motorcycles, ready for immediate delivery to customers.

How are the two dealerships performing so far?

I’m quite satisfied. Currently, I sell an average of over 250 motorcycles per month. The Tay Sai Gon showroom sells 200-300 units monthly, while the Nguyen Thi Tu showroom sells 150 units. In the near future, I aim for the Tay Sai Gon showroom to sell 300-400 units monthly and the Nguyen Thi Tu showroom to reach at least 200-300 units.

Top-selling models in recent months include the Klara S, Vento S, and Evo200. I’m excited and confident that sales will surge with the launch of new VinFast models in Q4.

In your opinion, which customer groups are VinFast electric motorcycles catering to?

I’ve identified three main customer groups for VinFast electric motorcycles. First are those already using services within the Vingroup ecosystem. Second are service drivers who choose VinFast electric motorcycles to reduce operational costs, optimizing their investment and business expenses.

Third are customers who’ve had positive experiences with VinFast electric motorcycles through the Xanh SM app or those who’ve learned about the brand.

Most VinFast electric motorcycle buyers are working-age adults. In Ho Chi Minh City, our dealerships are near industrial zones, so many buyers are factory workers from nearby facilities.

“The 1.5 Million Unit Target is Absolutely Achievable”

Compared to traditional gasoline motorcycles, what standout advantages do VinFast electric motorcycles offer?

The biggest advantage of VinFast electric motorcycles is their cost-effectiveness, driven by two main factors.

First, VinFast offers free battery charging until May 2027, eliminating monthly fuel costs for consumers. This is especially beneficial for service drivers, who can save 50,000 VND daily, or 1.5 million VND monthly—equivalent to 18 million VND annually. This saving alone can offset the motorcycle’s purchase cost.

Second, electric motorcycles have lower maintenance costs. Gasoline motorcycles require engine oil changes every 2,000 km, costing 100,000-150,000 VND each time. Electric motorcycles, however, only need maintenance every 5,000 km, costing just a few tens of thousands of VND. Additionally, electric motorcycles have fewer mechanical parts, reducing repair costs compared to gasoline models.

I’m also impressed with the newly launched dual-battery models, particularly the Evo Grand. Its removable battery design offers greater convenience for charging. The Evo Grand’s extended seat and sleek design are also attracting consumers. I believe this model will be a flagship product, driving significant sales in the coming period.

Mr. Hieu believes VinFast’s new electric motorcycle models, especially the Evo Grand, have immense sales potential

VinFast and its distributors recently announced a target of selling 1.5 million electric motorcycles by 2026. What’s your take on this goal? Is it too ambitious for a relatively young company?

I believe this target is achievable. As a newcomer to this field, I was willing to invest because, as the saying goes, “never try, never know.” Moving forward, I plan to increase sales at my existing stores from 250 units monthly to 500-600 units.

VinFast electric motorcycles are already gaining recognition and demand. From our research, most customers are satisfied with their purchases. New models like the Evo Grand, Evo Grand Lite, Feliz, Feliz Lite, and Vero X feature dual batteries with one removable battery, which will boost sales. VinFast is also set to introduce battery-swapping products soon.

Although our partnership is relatively new, I trust VinFast’s approach. In the short term, and possibly longer, I don’t see any competitors matching their capabilities. VinFast has mastered production technology, battery technology, and invested in a nationwide infrastructure of dealerships and charging stations.

Therefore, I’m confident that we, together with VinFast, will achieve the 1.5 million unit sales milestone by 2026.

Thank you for sharing your insights.

TH (Tuoitrethudo)