Toyota Tops Automotive Industry in 2025’s Most Valuable Global Brands Top 100

As expected, the “Big Four” tech giants—Apple, Google, Microsoft, and Amazon—continue to dominate the top positions, showcasing their unparalleled innovation and influence on digital life.

Meanwhile, the automotive industry demonstrates its resilience and adaptability, with several major car brands maintaining their presence in the list, despite fierce competition and the shift toward electrification.

According to this year’s results, Toyota remains the world’s most valuable automotive brand, ranking 6th globally with an estimated value of $74.2 billion, a modest 2% increase from 2024. The Japanese automaker continues to earn customer trust through its extensive product lineup, high reliability, and market-specific electrification strategy.

Following Toyota is Mercedes-Benz, securing the 10th global spot with a brand value of $50.1 billion. Despite a 15% decline from last year, the three-pointed star remains a standout in the luxury segment, synonymous with sophistication and cutting-edge technology.

BMW holds the third position in the automotive sector, ranking 14th globally with a value of $46.8 billion, a 10% decrease.

In contrast, Tesla experienced the sharpest decline in the industry, losing 35% of its brand value to $29.5 billion. Interbrand attributes this to intensifying competition in the electric vehicle market, particularly in China and Europe, along with fluctuations in the company’s product strategy.

Beyond familiar names, this year’s ranking highlights the rise of several Asian brands. Honda and Hyundai secured the 29th and 30th spots, respectively, underscoring their global impact. Other brands like Audi (52), Ferrari (54), Volkswagen (56), Porsche (57), Nissan (82), Kia (89), Huawei (96), and Range Rover (97) also made the list, reinforcing the automotive sector’s significant influence.

Notably, BYD, the Chinese electric vehicle manufacturer, emerged as the automotive industry’s only newcomer in Interbrand’s 2025 ranking, placing 90th with a value of $8.1 billion. Interbrand hails BYD as a breakthrough brand, citing its rapid sales growth, effective global expansion, and strong presence in Europe and the Asia-Pacific region.

Meanwhile, Ford and Volvo are under close scrutiny. Ford faces challenges with multiple vehicle recalls but remains optimistic about its new electric vehicle platforms. Volvo, the Swedish brand, continues to emphasize safety and durability while accelerating its transition to fully electric vehicles.

According to Interbrand, brand value is determined by three key factors: financial performance, the brand’s role in purchase decisions, and its intrinsic strength. These pillars reflect a brand’s ability to build trust, foster loyalty, and generate sustainable profits—essential qualities for maintaining leadership in a volatile global market.

TH (Tuoitrethudo)