Mitsubishi Destinator: Navigating the Fierce Competition in Vietnam’s Mid-Size SUV/Crossover Segment

In response to this wave, car manufacturers are continuously launching new products or mid-cycle upgrades to maintain competitiveness. The introduction of the Mitsubishi Destinator is seen as a strategic move by the Japanese brand, but this brand-new 7-seat SUV also faces stiff competition from established rivals in the C-segment SUV/CUV category.

Below are the direct competitors of the Mitsubishi Destinator in the Vietnamese market:

Honda CR-V

The Honda CR-V stands out in the segment with its modern design, spacious interior, and the standard Honda Sensing safety suite. The 2025 model also offers a hybrid powertrain option, which is increasingly appealing to Vietnamese consumers. With a 5+2 seating configuration and a price range of VND 1.029 billion to VND 1.259 billion, the CR-V enjoys a strong brand reputation and customer trust.

Mazda CX-5

Despite its 5-seat configuration, the Mazda CX-5 remains a direct competitor to the Destinator due to its consistent sales performance and strong brand image. Priced between VND 749 million and VND 979 million, it targets younger buyers who appreciate modern styling. To differentiate itself, Mitsubishi needs to focus on comfort and space, leveraging the advantages of a 7-seat configuration.

Kia Sportage

The Sportage impresses with its striking design, multiple engine options, and a price range of VND 779 million to VND 999 million. It appeals to customers seeking a balance between comfort, design, and affordability, a challenge the Destinator must also address to succeed in this segment.

Hyundai Tucson

The Tucson is a familiar name in the segment, known for its youthful design, various engine options, and a reputation for durability. With prices ranging from VND 769 million to VND 989 million, it consistently ranks among the top sellers. Any new entrant, including the Destinator, must approach this competition with caution.

Ford Territory

The Territory is one of the fastest-growing C-segment SUVs in Vietnam, thanks to its youthful design, tech-rich interior, and attractive pricing from VND 759 million to VND 889 million. Highly regarded for meeting the daily needs of small families, it is a direct competitor to the Mitsubishi Destinator due to its similar positioning.

MG HS

Although relatively new in Vietnam, the MG HS is a noteworthy competitor with its sporty design, advanced technology, and competitive pricing starting at VND 699 million. It is gaining traction among young, tech-savvy buyers who prioritize value for money.

Mitsubishi Destinator – The New Strategic Player

The Mitsubishi Destinator is considered a 7-seat variant of the popular Xforce model. Sharing design elements like headlights, taillights, and the grille, its body is extended to accommodate a third row, enhancing interior space. Positioned between the Xforce and Pajero Sport, this SUV is expected to fill the gap left by the Outlander in the Vietnamese market.

The Destinator’s cabin offers a flexible 7-seat layout with adjustable and foldable seats to optimize cargo space. It features a 12.3-inch central touchscreen and an 8-inch digital instrument cluster, providing intuitive controls and enhanced visibility for the driver.

Powered by a 1.5L MIVEC Turbo engine delivering 163 hp and 250 Nm of torque, paired with a CVT transmission and front-wheel drive, the Destinator offers five driving modes: Normal, Wet, Mud, Gravel, and the new Tarmac mode, optimized for smooth roads.

Scheduled to launch in Vietnam by late 2025, the Destinator is a positive addition to the vibrant C-segment SUV/CUV market. With competitive pricing, comprehensive features, and a clear marketing strategy, this new 7-seat SUV has the potential to become a dark horse in the Vietnamese market.

TH (Tuoitrethudo)

Photos: Ho Dai, Huỳnh Nhi, Hồ Sỹ Quang