Volkswagen Vietnam Officially Hosts the 360° Brand Experience Day – “Volkswagen Experience Day”, Launching the Iconic Volkswagen Golf at Saigon Riverside Park.
This special event marks the emotional debut of the Golf line – a global icon of sporty, refined, and distinctly German driving style.
Fully Experience the Spirit of Golf – A Symbol of Passion and Individuality
At the event, attendees can explore and experience six different versions of the legendary Golf lineup, showcased in an open-air setting along the Saigon River.
A highlight is the stunning drift performance featuring the Golf GTI and Golf R, two speed icons, demonstrating the sporty spirit and powerful performance that have defined Golf for over four decades.
Additionally, participants can experience the Golf eTSI, Volkswagen’s first model in Vietnam to feature Mild Hybrid technology, offering optimized efficiency and superior fuel economy.
The program also allows guests to test drive all Volkswagen models on specially designed tracks, enabling them to feel the distinct driving experiences – from the sporty Golf to the robust and comfortable SUVs like Tiguan and Teramont.
A Comprehensive Brand Experience – The 360° Volkswagen Journey
Volkswagen Experience Day is not just a product launch but a true brand festival, offering attendees a complete immersion into Volkswagen’s values.
In the display area, guests can test drive the entire Volkswagen lineup, including Touareg, Teramont, Teramont X, Teramont President, Viloran, and Tiguan.
A dedicated service area is available for Volkswagen owners to have their vehicles inspected during the event. Here, professional technicians with European-standard equipment provide free checks, consultations, and maintenance, showcasing Volkswagen’s commitment to Vietnamese customers.
The experience zone features strategic partners such as Hi-Kool (premium window film), VIB International Bank, Fujiwa Vietnam, Liberty Insurance, and Aerowash Car Wash, offering exclusive deals and comprehensive services for attendees.
Exciting Activities and Stylish Gifts
Volkswagen Experience Day offers engaging activities that connect the car enthusiast community.
Guests can meet goalkeeper Patrik Lê Giang, a 15-year Golf enthusiast, and hear his emotional journey with his “four-wheeled companion”.
KOL Jessie Lương, a familiar face in Vietnam’s car enthusiast scene, shares her passion and lifestyle tied to Volkswagen.
Each attendee receives a stylish gift set including a turban, tote bag, T-shirt, handheld fan, and more, all bearing the distinctive German brand mark. The Golf launch show is livestreamed on a large screen, allowing fans nationwide to witness the memorable moments.
Attendees can also join the Vietnam Golf Community, the first online community for Volkswagen Golf enthusiasts. Members can connect, share driving experiences, receive updates, and win exclusive prizes from Volkswagen.
Event Details
Date:
October 31, 2025: Press and invited guests
November 1, 2025: Open to the public
Location: Saigon Riverside Park
Free entry; limited gifts for early arrivals.
TH (Tuoitrethudo)
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