BYD Unveils First Global K-EV Model at Japan Mobility Show 2025

The BYD RACCO is the first K-EV electric vehicle specifically developed for the Japanese market, while the BYD SEALION 6 DM-i marks BYD’s inaugural plug-in hybrid offering for Japanese customers.

This event signifies a pivotal moment in BYD’s journey within Japan, where the brand is implementing a dual “EV + PHEV” strategy, showcasing a comprehensive vision for both pure electric and hybrid vehicles. Under the theme “ONE BYD,” the brand’s exhibit seamlessly blends passenger and commercial vehicles, underscoring its long-term commitment to advancing green energy transition in the country.

Mr. Liu Xueliang, General Manager of BYD Asia-Pacific Auto Sales Division, proudly stated, “This year marks BYD’s 20th anniversary in Japan and the first time we’ve showcased both passenger and commercial vehicles simultaneously. From electric buses to passenger EVs, and now the DM-i Super Hybrid BYD SEALION 6 DM-i and the globally unveiled K-EV BYD RACCO, BYD is dedicated to delivering safe, efficient, and high-quality vehicles tailored to Japan’s market needs. We will continue expanding our product lineup, enhancing services, and partnering with Japanese customers on the path to a sustainable future.”

At the Japan Mobility Show 2025, BYD showcased its latest models, including the BYD RACCO and BYD SEALION 6 DM-i, alongside upgraded versions of the BYD ATTO 3, BYD DOLPHIN, BYD SEAL, and the YANGWANG U9 supercar from its premium YANGWANG brand. This diverse collection highlights BYD’s comprehensive product portfolio and its dedication to offering Japanese consumers innovative, eco-friendly mobility solutions.

Since entering Japan’s passenger vehicle market in July 2022, BYD has successfully launched models such as the BYD ATTO 3, BYD DOLPHIN, BYD SEAL, and BYD SEALION 7. The introduction of the BYD RACCO and BYD SEALION 6 DM-i further strengthens the brand’s lineup, aligning with its goal to launch 7-8 electric and hybrid models by 2027.

To date, BYD has established 66 sales and service dealerships across Japan, steadily expanding its distribution and after-sales network.

In the commercial vehicle segment, BYD globally unveiled the BYD T35 electric truck and the J6 Living Car concept, while also displaying the mid-sized and large electric buses BYD J7 and BYD K8.

The BYD T35, designed to meet Japan’s regulations and vehicle dimensions, utilizes BYD’s proprietary Blade Battery technology, ensuring high performance and reliability. It is slated for release in Japan in 2026.

Since entering Japan’s new energy commercial vehicle market in 2015, BYD has achieved cumulative sales of approximately 500 electric buses, including the J6, J7, and K8 models, solidifying its leadership in Japan’s electric bus segment. BYD buses operate nationwide, from Hokkaido to Okinawa, contributing to a greener and more efficient public transportation system.

Beyond Japan, BYD’s Asia-Pacific operations now span over 20 countries and regions, encompassing passenger vehicles, commercial vehicles, forklifts, and urban rail systems. From pioneering electric commercial vehicles to expanding its passenger car lineup, BYD consistently aligns its development with local needs and global trends.

With the launch of the BYD RACCO, the expansion of its electric and hybrid vehicle portfolio, and the introduction of customized electric trucks, BYD is actively contributing to Japan’s new energy vehicle ecosystem. As its retail network and product offerings continue to grow, BYD remains committed to localized innovation and supporting sustainable transportation transitions, creating greater societal value.

TH (Tuoitrethudo)