The upgraded SUV XC60 and Sedan S90 duo will debut in Vietnam at the exclusive Drive. Life experiential event. Scheduled for November 19, 2025, the event will take place at the Tasco Experience Center in Ho Chi Minh City.
Inspired by the Drive. Life (Drive Safely. Live Fully) message, the upcoming event promises a multisensory exhibition, guiding guests through a unique visual and emotional journey. It’s not just a showcase of Volvo’s nearly century-long legacy but also a platform to continue sharing and amplifying the brand’s story.
The experience is seamlessly designed across various spaces, allowing visitors to connect deeply with meaningful life moments, themselves, nature, and authentic values. Each area represents a chapter in the narrative of Nordic serenity, sustainable development, and Volvo’s human-centric philosophy—the cornerstone of its irreplaceable core values.
Highlighting the event is the simultaneous unveiling of two models: the XC60, Volvo’s best-selling global SUV, and the luxurious S90 Sedan, both featuring comprehensive upgrades. Beyond their refreshed design language, these vehicles emphasize enhanced digital experiences and in-cabin comfort, reflecting Volvo’s commitment to its passionate community.
The extensive upgrades to the Volvo XC60 and S90 boldly underscore Volvo’s vision for a new era. It’s about more than just travel—it’s about indulging in a luxurious, safe, serene, and inspiring space on every journey.
The Drive. Life exhibition will welcome the public and brand enthusiasts from November 20, 2025, to December 14, 2025. Beyond showcasing Volvo’s latest models, it offers an immersive experience with interactive activities, ensuring unforgettable moments and sensory elevation.
TH (Tuoitrethudo)
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