Bridgestone Celebrates 15 Years of Commitment to Vietnamese Consumers

Vietnam’s automotive market has experienced robust growth, reflecting the country’s economic expansion and the increasing mobility demands of its population. According to the Vietnam Automobile Manufacturers’ Association (VAMA), vehicle sales in 2024 reached over 494,000 units, a 22% increase from the previous year. Projections indicate sales could reach 600,000 to 700,000 units annually by 2030, driven by improvements in infrastructure and average income levels.

Amid this growth, Bridgestone has not only elevated standards for safe and sustainable mobility in Vietnam but also established itself as a trusted companion for millions of drivers. Since its entry into the Vietnamese market, Bridgestone has supplied over 10 million tires and expanded its network to 100 passenger car tire service centers, solidifying its position as one of the most trusted tire brands. This milestone underscores the trust of millions of customers and highlights Bridgestone’s unwavering commitment to delivering safe, efficient, and eco-friendly mobility solutions for Vietnamese consumers.

15 Years of Dedication to the Mission: “Serving Society with Superior Quality”

Since establishing its presence in Vietnam in 2010, Bridgestone has consistently adopted a human-centric approach, focusing on understanding, listening, and researching the real needs of drivers to provide safer, smoother, and more sustainable mobility experiences. From developing fuel-efficient, comfortable tires to community initiatives aimed at enhancing road safety, Bridgestone’s efforts are dedicated to protecting and improving the quality of life for Vietnamese people.

As a pioneer in sustainable mobility trends, Bridgestone has proactively invested in technology, products, and services to meet the evolving demands of Vietnamese consumers. A prime example is the ENLITEN™ technology, an advanced platform that reduces tire weight, optimizes rolling resistance, extends tire life, and significantly lowers CO₂ emissions throughout the product lifecycle, demonstrating Bridgestone’s commitment to environmentally friendly solutions.

Building on this technology, in July 2025, Bridgestone launched the Turanza 6 tire line in Vietnam, a premium product designed for both electric and traditional gasoline vehicles. It offers superior control, smooth operation, and durability tailored to Vietnam’s climate and infrastructure conditions.

According to data from VAMA and the Ministry of Industry and Trade, in 2024, electric and hybrid vehicles accounted for approximately 22% of total new car sales, a clear indicator of the market’s shift toward greener mobility. Anticipating this transition, Bridgestone reaffirms its commitment to superior quality through safe, sustainable products and professional services.

The 100th Bridgestone Passenger Car Tire Distribution Center: A Symbol of Quality and Trust

Bridgestone Vietnam officially celebrated its 100th outlet with the launch of B-select Dân Chủ An Khánh, a long-standing partner and the first to adopt the Premium B-select model in Vietnam. This event not only highlights Bridgestone’s expanding service network but also underscores its relentless efforts to deliver authentic products, professional services, and a comprehensive customer experience.

At B-select Dân Chủ An Khánh, customers are served in a modern space equipped with advanced machinery and a team of technicians trained to Bridgestone’s global standards. This exemplifies Bridgestone’s human-centric development approach, fostering partnerships, enhancing customer experiences, and promoting sustainability in Vietnam’s tire service industry.

10 Million Tires for Millions of Safe Journeys

After 15 years in Vietnam, Bridgestone has achieved a significant milestone by selling 10 million tires, marking its continuous efforts to provide safe, comfortable, and sustainable mobility solutions for Vietnamese consumers. This achievement reflects not only strong customer trust but also the sustainable growth of Vietnam’s automotive industry over the past decade.

Beyond its internationally recognized products, Bridgestone has implemented various social programs, such as the “Safe Journey Home” and “Bridges of Knowledge” projects since 2019, constructing 12 bridges in provinces like Sơn La, Điện Biên, Cao Bằng, Đắk Lắk, Đồng Tháp, An Giang, Vĩnh Long, and Tây Ninh. These initiatives not only improve transportation infrastructure in challenging areas, ensuring safer daily commutes for hundreds of households and students, but also foster educational opportunities, local economic development, and community solidarity—embodying Bridgestone’s values of safety, empowerment, and sharing.

TH (Tuoitrethudo)