Novitec, a renowned tuning company, has stunned the international media and car enthusiasts alike by unveiling a customized Rolls-Royce Phantom. This latest-generation Phantom features four bespoke wheel sets inspired by the iconic Rolex watch design.
The unique wheels were commissioned by a German customer, Klaus Koenigsallle, a luxury jeweler based in Düsseldorf. This one-of-a-kind creation serves as a distinctive form of advertising for his business.
The design of the four wheels on this eighth-generation Rolls-Royce Phantom draws inspiration from the Rolex Submariner, one of Rolex’s most popular models and presumably the owner’s favorite timepiece.
With a lifelong passion for diamonds, gold, and luxury watches, the owner chose to incorporate the theme of “time” into his ultra-luxury vehicle. This customization ensures his Phantom stands out from any other car on the road.
The custom wheels, based on the SP3 design, mimic the Rolex Submariner’s aesthetics. They feature the owner’s name, “Klaus,” in the center, along with a German message that translates to “Your favorite jeweler on Ko,” where “Ko” refers to Konigsallee, a high-end shopping district in Dusseldorf.
Novitec took to social media to showcase their latest creation, proudly announcing it as a tribute to “our friend & German watch legend.” No other modifications to the Phantom have been disclosed.
Under the hood, the standard 6.75-liter V12 engine remains, delivering 563 horsepower and 664 pound-feet (900 Nm) of torque. This opulent vehicle accelerates from 0 to 60 mph in 4.5 seconds and reaches a top speed of 155 mph (250 km/h). One can’t help but wonder how these unique wheels look in motion.
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