Today, on December 11, 2025, THACO officially inaugurated the first Mazda Flagship showroom in Ho Chi Minh City. This also marks the first Mazda Flagship showroom in Southeast Asia.
Construction began in early 2025 with a total investment of 184 billion VND. The showroom spans 3 above-ground floors and 1 basement, covering a total floor area of over 11,500 m². It features a comprehensive range of facilities, including a vehicle display area, a family zone, an event space, and a 3-story service workshop.
The Mazda Flagship showroom boasts a total floor area of over 11,500 m².
Designed to Mazda’s latest global standards, the showroom embodies the “Connecting” philosophy, developed by GK Design Japan and Mazda Design Headquarters. The design seamlessly blends nature, humanity, urban elements, and Mazda’s brand spirit, drawing inspiration from Vietnamese and Japanese architecture. This approach creates a harmonious and welcoming space, reflecting the ethos of “integrating with nature rather than standing apart.”
The showroom’s design harmoniously integrates nature, humanity, urban elements, and Mazda’s brand essence.
The service workshop is designed as a modern industrial facility with three functional floors: quick repairs, chassis and engine repairs, and paintwork. It incorporates digitalization and seamless connectivity between the sales display area, service reception, repair bays, and customer care zones, ensuring a smooth and convenient experience for customers.
Alongside the showroom launch, THACO showcased Mazda’s latest premium models, including the CX-60, CX-90, new-generation CX-5, and MX-5. The CX-60 and CX-90 are scheduled for import and delivery starting April 2026, while the new CX-5 will be introduced in November 2026. The Mazda MX-5 roadster, however, has no current plans for sale in Vietnam.
Mazda CX-90…
Mazda CX-60
… and the Mazda MX-5 on display at the showroom.
In addition to launching new premium models, THACO aims to boost sales of existing models by enhancing localization efforts, offering personalization options, and introducing lifestyle accessories to diversify choices and add value for customers.
In 2026, THACO will commence the Mazda Flagship Sala project in Ho Chi Minh City, combining a commercial complex with Japanese cultural products. Subsequently, THACO will open a new Mazda Flagship showroom in Hanoi, adhering to the latest brand identity standards. By 2027, THACO plans to complete the brand identity transition across its entire network.
Since 2011, THACO has been Mazda’s strategic partner in Vietnam, responsible for manufacturing, assembling, and distributing Mazda vehicles. To date, over 310,000 Mazda vehicles have been delivered to Vietnamese customers.
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