Hyundai is dominating the North American market, achieving record-breaking sales in December and marking the fifth consecutive year of retail sales growth across the U.S. automotive market in 2025.
Hyundai Motor America also secured its third consecutive year of record-breaking sales, with an 8% increase to over 901,686 units. Annual sales records were also set for the Elantra, Tucson, Santa Fe, Palisade, Ioniq 5, and Venue, making 2025 an exceptionally successful year for the South Korean automaker.
Surprisingly, not everyone believed Hyundai could achieve such success with some of its recently redesigned models, such as the Santa Fe, which stands out with its unique design emphasized by H-shaped LED headlights and taillights.
However, the numbers tell a different story: the midsize crossover SUV with its boxy design and 5 or 7-seat configuration rose from 119,000 units in 2024 to over 142,000 units last year, a significant increase of at least 20%.
Despite its success, the vehicle’s design has faced criticism, particularly the taillights, which some find disproportionate and reminiscent of less-than-flattering imagery. As a result, graphic artists have quickly modified the taillights and design of the 2027 model, rumored to be a mid-cycle refresh.
Another rendering of the Hyundai Santa Fe
For instance, one graphic expert removed Hyundai’s “H” emblem from the headlights, replacing it with a simple vertical LED strip and transforming the entire grille into a sea of LED lights.
Now, we have a second look at this model, this time from the rear, where the low-set H-shaped LED taillights are replaced with simpler vertical elements and a full-width LED strip. This adjustment eliminates the slightly awkward proportions of the current model.
Of course, this is purely speculative, and Hyundai is unlikely to update this boxy Santa Fe so soon in its lifecycle, especially with demand at record highs and showing no signs of slowing down.
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The all-new Hyundai Santa Fe is now officially available in Vietnam, sparking debates over its controversially bulky rear lights. While the rest of the vehicle is well-received, anticipation is building for a potential 2027 refresh, with many eager to see if the South Korean automaker will redesign the taillights.
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