Ford Territory Slips to Second Best-Selling in Segment as Promotions Are Slashed

    The all-new Ford Territory, introduced in Vietnam in August 2025, has quickly established itself as a standout performer, boasting consistent sales figures since its upgraded version hit the market.

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    Following the lead of competitors like Honda and Toyota, Ford Vietnam has launched an official promotion program for select models in January 2026. The Ford models included in this month’s promotion are the Ranger, Everest, and Transit. Notably, the Ford Territory continues to be excluded from incentives, mirroring its treatment in previous months.

    Specifically, from January 1 to January 31, 2026, all customers completing the purchase of a Ford vehicle with a 2025 VIN will receive up to 100% support on registration fees, along with additional gifts varying by model.

    The Ford Ranger receives a dual incentive: 100% registration fee coverage and one year of physical damage insurance, totaling up to 77 million VND for the Stormtrak variant. Alternatively, Stormtrak buyers can opt for a cash discount exceeding 75 million VND.

    The Wildtrak, Raptor, and XLS variants of Vietnam’s best-selling pickup also receive 100% registration fee support, valued between 59 and 78 million VND. The Ranger XL variant offers 50% registration fee support, saving customers 20 million VND.

    For the Ford Everest, Titanium 4×4 buyers receive a gift package including two years of physical damage insurance and a Mozhu S3 dashcam, valued at up to 34 million VND, or a 25 million VND cash discount. The Titanium 4×2 variant offers a similar package valued at 30 million VND or a 20 million VND cash discount. Ambient, Sport, and Sport Special Edition buyers receive one year of physical damage insurance worth 13 million VND or a 10 million VND cash discount.

    Lastly, the Ford Transit commercial vehicle offers promotions for the Trend and Premium 16-seater variants, both receiving 100% registration fee support valued between 18 and 20 million VND.

    Model Variant Incentive
    Ford Ranger XL – 50% registration fee support
    XLS – 100% registration fee support
    Wildtrak
    Raptor
    Stormtrak

    – 100% registration fee support + 1 year physical damage insurance; or

    – Cash discount over 75 million VND

    Ford Everest Ambient

    – 1 year physical damage insurance (13 million VND); or

    – Cash discount 10 million VND

    Sport
    Sport Special Edition
    Titanium 4×2

    – 2 years physical damage insurance + Mozhu S3 dashcam (30 million VND); or

    – Cash discount 20 million VND

    Titanium 4×4

    – 2 years physical damage insurance + Mozhu S3 dashcam (34 million VND); or

    – Cash discount 25 million VND

    Ford Transit Trend – 100% registration fee support
    Premium 16-seater

    Official Ford promotion program for January 2026.

    The exclusion of the Ford Territory from January 2026 promotions is unsurprising, given its recent upgrade in August 2025 and consistent sales performance. As of November 2025, the Territory recorded cumulative sales of 11,124 units, ranking second in the midsize SUV segment, just behind the Mazda CX-5 (14,666 units).

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