Xiaomi CEO Lei Jun Dismantles YU7 SUV Live on Stream to Address Quality Criticisms

This move is seen as Xiaomi’s direct and public response to the wave of criticism and debate surrounding its electric vehicles, which has been spreading rapidly on Chinese social media.

Throughout the livestream, Lei Jun addressed various controversial topics, including the vehicle’s range figures, viral videos claiming the car could “instantly brake at 200 km/h,” footage of wheels detaching upon impact, and marketing details allegedly misleading due to fine print. He emphasized that the livestream’s purpose was not to showcase, but to allow the public to witness Xiaomi’s technical expertise, material quality, and commitment to safety as it enters the automotive industry.

One of the most discussed points was the claim that the YU7 could travel 1,300 km on a single charge. Lei Jun clarified that this was a misinterpretation. The original statement was “1,300 km with an intermediate charge,” which was misconstrued as a completely charge-free range. Similarly, the “instant braking at 200 km/h” allegation stemmed from a test of the Xiaomi SU7 Ultra in a factory, later edited and falsely attributed to the YU7 to create negative publicity.

Regarding videos showing the YU7’s wheels detaching upon impact, the head of Xiaomi Automobile explained that this was not a structural or material defect. Instead, it was part of an active safety design intended to reduce cabin impact forces and control deformation in severe accidents. He stressed that safety assessments should consider technical context rather than isolated clips circulating online.

To demonstrate the YU7’s build quality, Xiaomi revealed that the vehicle uses ultra-high-strength steel with a tensile strength of 2,200 MPa. This achievement is the result of research conducted with leading expert Wang Guodong, placing the YU7 among the most durable vehicles in its segment. Lei Jun urged the public to evaluate the car fairly, avoiding comparisons with premium models priced significantly higher.

The livestream was not just a technical showcase but also a statement of transparency. Initially, the comment section was disabled, but it was later reopened to allow Lei Jun to engage directly with viewers. He emphasized that dismantling the car in front of millions was the most tangible way to demonstrate Xiaomi’s commitment to consumers, rather than relying on flashy marketing campaigns.

At the livestream’s conclusion, Lei Jun announced that the dismantled YU7 would be reassembled and undergo rigorous testing for research purposes, ensuring it would never enter the commercial market. This move underscores Xiaomi’s dedication to upholding its reputation and product quality.

Statistics highlight the company’s strong growth in the electric vehicle sector. In 2025, Xiaomi Automobile successfully delivered 410,000 vehicles to customers. For 2026, the company has set an ambitious target of 550,000 units. By openly dissecting its products in live sessions, Xiaomi is demonstrating its resolve to build trust in an intensely competitive electric vehicle market.

TH (Tuoitrethudo)