Luxury Mercedes-Benz Models Discontinued in Vietnam Due to Underwhelming Sales

The Mercedes-Benz EQS fell short of expectations, prompting its successor to embody the essence of the S-Class while integrating cutting-edge technology beneath its sleek exterior.

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The next generation of the Mercedes-Benz S-Class is set to offer both internal combustion engine and fully electric options, providing customers with greater flexibility. Despite sharing the S-Class name, these variants will not share a common platform. According to insiders, Mercedes-Benz is developing the internal combustion and electric versions of the S-Class on entirely separate architectures, marking a clear technical distinction for its flagship sedan.

This strategy mirrors that of rival BMW, where electric variants are integrated into core model lines rather than being standalone. A prime example is the new GLC EQ, a battery-powered version of the GLC, which replaces the unsuccessful EQC.

However, those anticipating the electric S-Class will need patience. The electric variant is slated to debut alongside the next-generation S-Class, expected later this decade. Meanwhile, Mercedes-Benz is preparing a mid-cycle refresh for the combustion-engined S-Class.

Upon its release, the electric S-Class will replace the EQS, which has fallen short of sales expectations. The EQS faced criticism for its egg-shaped design, despite being a cornerstone of Mercedes-Benz’s electric strategy.

Importantly, this shift does not imply a simple swap of combustion engines for electric motors and batteries. Mercedes-Benz’s electric models will continue to utilize dedicated platforms.

Despite underlying technical differences, the two S-Class variants are expected to share nearly identical exteriors. According to Auto Express, Mercedes-Benz plans to retain the traditional sedan silhouette for the new S-Class, distinguishing it from the sleek, aerodynamic design of the EQS.

Mercedes-Benz CEO Ola Källenius emphasized the importance of offering both electric and combustion options. “If you don’t believe the market will be 100% electric by the time the new S-Class launches, you must provide both choices,” he stated. “This is a key lesson from our first-generation electric vehicles and the broader market. Offering both advanced electric and high-tech combustion variants is essential.”

Technical details of the electric S-Class remain undisclosed. It is likely to be named the S-Class with EQ Technology and built on the MB.EA platform, which will underpin future Mercedes-Benz electric models.

With the electric S-Class still years away, Mercedes-Benz has ample time to advance beyond the components used in models like the GLC EQ. The electric S-Class may feature cutting-edge battery and motor technology, including axial flux motors developed by subsidiary Yasa. These compact, high-power motors are expected to debut in high-performance AMG sedans and SUVs.

In Vietnam, the Mercedes-Benz EQS is currently available in both sedan and SUV variants, with prices starting at 4.499 billion VND.

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