Xanh SM Wins Three Prestigious Awards for Technology and Customer Experience Excellence in Vietnam and Asia

Consecutive wins at prestigious domestic and international awards have solidified Xanh SM’s leadership in setting new global standards for the ride-hailing industry.

At the 2025 Tech Awards (January 8, 2026), Xanh SM outperformed numerous prominent tech brands and popular ride-hailing apps to lead in two categories: “Vietnamese Technology Brand of the Year” and “Outstanding Ride-Hailing App.”

Specifically, for the “Vietnamese Technology Brand of the Year” award, Xanh SM was highly praised by the expert panel and user community for its ability to create a smart, sustainable mobility ecosystem. In the “Outstanding Ride-Hailing App” category, Xanh SM impressed with its robust design, stable platform, transparency, and adaptability in rapidly scaling across diverse markets.

In addition to its success at the 2025 Tech Awards, Xanh SM was also recognized at the 2025 CXP Best Customer Experience Awards, a prestigious regional award in Asia-Pacific focused on customer experience. Unlike evaluations centered on individual products or features, CXP emphasizes consistent organizational and operational capabilities across multinational markets. Xanh SM was highly regarded by the international judging panel for seamlessly integrating all service touchpoints into a unified customer journey. Regardless of the market, Xanh SM delivers a consistent, refined service standard while embracing local cultural nuances.

Mr. Nguyễn Văn Thanh, Chairman and Global CEO of GSM, stated: “Operating mobility services across multiple countries simultaneously shifts the challenge from rapid expansion to designing a flexible yet robust standard framework. At Xanh SM, technology enables us to manage this framework at scale, adapting to local conditions while ensuring consistent service quality across markets.”

To maintain stable service quality amid rapid growth, Xanh SM has invested significantly in its back-end operational management system. In a multi-market operation, customer experience depends not only on the app interface or individual touchpoints but also on the organization and control of the entire back-end system. The technology platform standardizes trip information, support processes, and feedback mechanisms, reducing dependency on situational factors and ensuring consistent service quality even during rapid expansion.

Additionally, the operational system is designed to support the Green Drivers team, enabling them to work more efficiently and consistently. Clear processes, transparent information, and real-time tools empower drivers, reduce daily operational pressures, and contribute to uniform service quality across markets.

TH (Tuoitrethudo)