Hybrid Car Sales in Vietnam Surpass 15,000 Units in 2025, with Toyota Dominating Over Half the Market

Amid consumer hesitation towards pure electric vehicles due to inconsistent charging infrastructure, hybrid models have emerged as a suitable transitional solution. They meet the demand for fuel efficiency, smooth operation, and independence from charging stations. The 2025 sales data clearly highlights the hybrid models gaining trust among Vietnamese consumers.

Toyota Innova Cross HEV: 3,021 units

With 3,021 units sold, the Innova Cross Hybrid has become the best-selling hybrid vehicle in Vietnam in 2025. Its success stems from the perfect blend of the MPV’s spacious interior and the electric motor’s economical performance. The Innova Cross HEV appeals not only to families but also to those seeking a luxurious and smooth vehicle for business purposes.
Toyota Corolla Cross HEV: 2,926 units

Closely following is the Corolla Cross HEV with 2,926 units delivered. It is highly regarded for its balanced pricing, low fuel consumption, and Toyota’s renowned durability. In the increasingly competitive B and C SUV segments, the hybrid version sets the Corolla Cross apart from traditional internal combustion engine competitors.
Suzuki XL7: 2,633 units

The Suzuki XL7 secures third place with 2,633 units sold. Its affordability, 7-seater configuration, and mild hybrid technology make it a practical choice for families, especially first-time buyers or those transitioning from gasoline MPVs to hybrids.

Honda CR-V HEV: 1,888 units

The Honda CR-V Hybrid ranks fourth with 1,888 units sold. Despite its higher price, the CR-V Hybrid attracts buyers with its reputable brand, stable performance, and superior driving experience compared to most in its segment.

Toyota Camry HEV: 1,595 units

In the D-class sedan segment, the Toyota Camry continues to dominate with 1,595 hybrid units sold. The hybrid engine in this luxury sedan enhances the cabin’s quietness, meeting the high standards of upscale customers.
Honda HR-V HEV: 889 units

The Honda HR-V Hybrid sold 889 units in 2025, showing a certain appeal despite not leading the pack. This compact B-segment CUV targets young individuals and small families, offering a compact design and agile urban performance. The hybrid version significantly improves fuel efficiency and provides a smoother, quieter ride, though its price remains a barrier to higher sales.

Toyota Yaris Cross HEV: 669 units

The Toyota Yaris Cross HEV recorded 669 sales in 2025, reflecting steady but not explosive demand in the B-segment hybrid CUV market. While praised for fuel efficiency and reliability, its limited rear space and cargo capacity make it less appealing to larger families. Its sales indicate a more personal choice rather than a mainstream family vehicle.

Honda Civic Hybrid: 266 units

The Honda Civic Hybrid sold 266 units in 2025, a modest figure given its brand potential. Targeting enthusiasts who value sporty design and driving dynamics, it faces challenges in a market favoring SUVs. This makes the Civic Hybrid a niche choice despite its performance and fuel efficiency.

Toyota Alphard Hybrid: 156 units

In the luxury segment, the Toyota Alphard Hybrid sold 156 units. While the number is small, it is considered stable for a high-end MPV. Its customers are primarily businesses and individuals seeking a premium, quiet, and fuel-efficient vehicle for long-term use.

Kia Sorento Hybrid: 106 units

The Kia Sorento Hybrid sold 106 units in 2025, indicating challenges in expanding its customer base. High pricing, unclear positioning between hybrid and plug-in hybrid versions, and fierce competition from Japanese brands hinder its sales performance in Vietnam.

Toyota Corolla Altis Hybrid: 22 units

At the bottom of the list is the Toyota Corolla Altis Hybrid with just 22 units sold in 2025. This reflects the declining popularity of sedans in Vietnam, even with hybrid technology. Consumers now prefer higher, more versatile vehicles, making it difficult for the Corolla Hybrid to gain traction despite its reliability and fuel efficiency.

Market Segmentation and Uncertainties

While Toyota dominates with six models and over 8,300 units sold, the market holds intriguing uncertainties. Unfortunately, brands like Hyundai, Lexus, Volvo, and newcomers such as BYD, Omoda, and Jaecoo have not disclosed their hybrid sales figures. If available, these numbers would undoubtedly paint a more vibrant and comprehensive picture of Vietnam’s 2025 hybrid market. Nonetheless, the existing data confirms that hybrid vehicles have transitioned from a niche “technology car” to a mainstream, practical choice for Vietnamese consumers.

TH (Tuoitrethudo)