Celebrating a decade in Vietnam, Volkswagen has embarked on an impressive journey, transforming from a niche brand to a powerhouse in the automotive market.
Ten years is more than just a number—it’s a testament to German resilience and innovation. To date, over 10,000 vehicles have been delivered to customers, reflecting consistent sales growth year after year. Notably, 2024 marked a monumental leap with a 400% surge in sales, positioning Volkswagen Vietnam to lead German automotive brands in domestic sales by 2025.
The brand’s success is fueled by its strategic lineup. The premium MPV Volkswagen Viloran revolutionized its segment, selling over 4,000 units within two years. Its luxury and sustainability have made it a top choice for entrepreneurs and celebrities, earning accolades like “Car of the Year” and “Best Luxury MPV.” Meanwhile, the iconic Volkswagen Golf hot hatch, now in Vietnam, was crowned “Sports Car of the Year 2025,” extending the brand’s 50-year legacy to Vietnamese enthusiasts.
To support this growth, Volkswagen Vietnam has invested heavily in infrastructure and after-sales services. With 20 nationwide dealerships, including Southeast Asia’s first City Store and the world’s first Urban Store, the brand showcases its operational strength. The simultaneous launch of five dealerships on August 8, 2025, underscores this commitment. Customer-centric services like home delivery and global-standard Mobile Service further solidify trust and long-term loyalty.
As Volkswagen Vietnam enters a new era, it aims to expand its product range, leveraging European and Mexican supply chains to meet evolving market demands. Beyond internal combustion engines, the brand is gearing up for electrification, aligning with global sustainability goals. By expanding its dealership network, enhancing after-sales services, and embracing electric mobility, Volkswagen Vietnam reinforces its commitment to driving Vietnam’s automotive industry forward.
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To mark its 10th anniversary, Volkswagen Vietnam is launching a special customer appreciation program as a token of gratitude for a decade of support. A live stream at 7 PM on January 23, 2026, will unveil exclusive offers, including a 3-time OCP service package—free oil changes for live stream deposits. This practical program focuses on long-term value, ensuring peace of mind throughout ownership. Full details will be announced during the live stream. |
TH (Tuoitrethudo)
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