Toyota Teases New Model: Three-Row Electric SUV or the Return of a Legend?

After months of secrecy, Toyota has unveiled its first teaser image, accompanied by the cryptic message: “Something new is on the horizon.” The limited details have quickly become a hot topic among industry experts. Based on the revealed image, the vehicle appears to be a large, high-ground-clearance model with a design that blends modern aesthetics and muscular lines.

A Potential Contender in the Compact Truck Segment

One of the most discussed theories is the introduction of a compact pickup truck. Featuring sleek LED taillights, an upright rear window, and a rear edge reminiscent of a truck bed, this model could position Toyota to directly compete with the Ford Maverick. However, the combination of bold styling and minimalist elements has led some observers to draw parallels with Rivian’s design language rather than Toyota’s traditional Japanese aesthetic. Nonetheless, Toyota’s entry into the urban truck segment aligns with its strategy to expand its product lineup.

The Mystery of the Next-Generation Highlander

From another perspective, details such as the flared wheel arches and robust roof rails suggest a focus on a family-oriented SUV. While models like the RAV4 and Land Cruiser have recently received updates, the standard Highlander is due for a refresh. The success of the Grand Highlander has inadvertently created an opportunity for the next-generation Highlander to make a significant impact. It’s possible Toyota will take a bold step by fully electrifying this familiar nameplate, setting it apart from its internal combustion engine counterparts.

Bringing the Vision of a Three-Row Electric SUV to Life

The most credible information points to a three-row electric SUV, slated for production in Kentucky, USA. The teaser’s design elements bear a striking resemblance to the bZ Large SUV concept (also known as the bZ5X) previously showcased by Toyota. The delayed launch to early 2026 further supports the notion that this is the beginning of its official marketing campaign. Notably, Toyota is gradually moving away from the “bZ” branding, suggesting the new model may adopt a name that merges traditional values with futuristic technology.

Anticipation for a Breakthrough in California

Beyond electric SUV speculation, some fans are hopeful for the return of the FJ. Toyota previously introduced a compact Land Cruiser FJ in select markets but did not distribute it in Europe or North America, leaving a gap in its product lineup.

Whether it’s called the bZ5X, Grand Crown, or an electric Highlander variant, this vehicle will undoubtedly play a pivotal role in Toyota’s comprehensive electric vehicle strategy. All speculation will be put to rest when Toyota officially unveils the model in California next month, an event poised to redefine the high-clearance vehicle segment in the coming years.

TH (Tuoitrethudo)