Toyota solidified its position as the world’s leading automaker in 2025, achieving a record-breaking 10.5 million vehicle sales. This represents a 3.7% increase compared to 2024, fueled by strong performance in both its domestic Japanese market and key international regions.
Remarkably, Toyota achieved this feat despite global trade tensions and U.S. tariff policies. While Japan avoided harsher trade penalties under the Trump administration, it still faced significant tariff hikes. The U.S. increased tariffs on imported Japanese vehicles and parts from 2.5% to 15%, forcing Toyota and other automakers to adjust production strategies to mitigate the impact.
Toyota’s final sales figure reached 10,536,807 vehicles, including Lexus but excluding Daihatsu and Hino. When factoring in these subsidiaries, the Japanese giant’s global sales soared to 11.3 million units, significantly outpacing Volkswagen’s 9 million (a 0.5% decline from 2024). This cemented Toyota’s position as the world’s best-selling automaker for the sixth consecutive year.
This performance is even more impressive considering the intensifying competition from Chinese automakers and Toyota’s slower entry into the pure electric vehicle (EV) market. Global production also surged, reaching 11.2 million units in 2025, a 5.7% increase year-over-year.
Asia remained Toyota’s most crucial market, with 3.285 million sales in 2025, a 2.2% increase. In China, the world’s largest auto market, Toyota saw a modest 0.2% growth to 1.78 million units, thanks to the introduction of two new electric models, the bZ3X and bZ5.
North America was another bright spot, with sales climbing 7.3% to 2.929 million units, up from 2.729 million in 2024. The U.S. led the charge with an 8% increase, while Canada and Mexico saw growth of 4.4% and 3.6%, respectively.
In Europe, Toyota sold 1.182 million vehicles, a 1.4% increase. Latin America saw a slight decline of 3.2%, with 472,049 units sold.
Japan, Toyota’s home market, also experienced positive growth. Domestic sales rose 4.1% to 1.501 million units, accounting for approximately 18% of global sales. Including Daihatsu and Hino, the group’s total sales in Japan surged by 12%.
Electrified vehicles now constitute nearly half of Toyota’s global sales. In 2025, the company sold 4.994 million electrified vehicles, a 10.2% increase. As expected, traditional hybrids (HEVs) dominated with 4.433 million units, a 7% rise.
Mild hybrid sales skyrocketed by 86.8% to 177,172 units, while plug-in hybrid (PHEV) sales grew by 19.5% to 183,845 units.
Battery electric vehicles (BEVs) showed stronger year-over-year growth despite a lower starting point. Toyota’s global BEV sales surged 42.4% to 199,137 units in 2025, with only 4,227 sold in Japan. Conversely, hydrogen fuel cell vehicle sales plummeted 29.3% to just 1,257 units.
Lexus, Toyota’s luxury brand, sold 882,231 vehicles in 2025, a 3.6% increase. North America remained Lexus’ largest market, with sales rising 7.5% to 408,070 units. In Asia, Lexus sales edged up 0.3% to 237,946 units.
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