Recently, a series of dealers have announced that they are accepting deposits for the Toyota Hilux pickup truck and promise to deliver the vehicle in April 2024.
According to sales consultants, the Toyota Hilux 2024 will still have 2 versions, which are the 2.4L 4×2 AT and the 2.8L 4×4 AT Adventure, with prices lower by over a hundred million dong compared to the predecessor. The price of the car will range from 700 to over 900 million dong.
Especially, the new Adventure version will be distributed in limited quantity. However, Toyota Vietnam has not confirmed this information yet. Currently, on the official website of the distributor, there is only 1 Toyota Hilux 2.4L 4×2 AT version.
Previously prominent in the pickup truck segment, but in 2022, Toyota Hilux was suddenly discontinued due to not meeting emission requirements. At the end of March this year, Hilux returned and was distributed with only one version, which is the 2.4L 4×2 AT version with a price of 852 million dong, an increase of 178 million dong compared to before.
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Despite the price increase, the equipment of the car has not been upgraded much, which makes the Hilux 2023 not “satisfying” users and regularly ranked among the top unsold vehicles every month.
Currently, Toyota Hilux is the model with the lowest sales volume in the segment, with a total of 106 vehicles sold in the first 9 months of 2023, while the competitor Ford Ranger has a sales volume of 11,235 vehicles and Mitsubishi Triton has 1,566 vehicles.
However, with a more affordable price than the previous version, Toyota Hilux 2024 may soon “escape” from being unsold, improving sales and position in the pickup truck segment.
TH (Tuoitrethudo)
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