As one of Ford Motors’ car brands, Lincoln was born quite late compared to its sibling Ford, but the success it has achieved has made the Ford family renowned worldwide.
The 1920s marked the birth of Lincoln – the car manufacturer honored to bear the name of the late US President Abraham Lincoln. From the very beginning, Lincoln has established a completely separate position from its competitors by introducing luxurious car lines. One of the most famous cars is the 1922 Lincoln Town Car, a car produced exclusively for Henry Ford (Founder of Ford Motors).
Lincoln is famous for its luxurious car lines
In just 2 years, Lincoln became the top choice of celebrities and noble families, including Thomas Edison, W.C. Fields, and Herbert Hoover.
In the 1930s, in the United States, the name Lincoln was favored by many consumers for its elegant design, luxurious interior, and top reputation. However, it wasn’t until the Zephyr model was released that Lincoln was truly considered a success, at least financially. Despite the relatively trendy appearance of long, streamlined cars, the Zephyr earned the respect of the automotive industry for being one of the first cars to truly adhere to aerodynamic principles.
Zephyr – The model that brought many successes to Lincoln
At the end of this decade, around 1938, Edsel Ford decided to introduce a new line of cars – the Continental. Edsel personally test drove the car to test its perfection and to promote and market the car to the public. The unique, decisive curves of the Continental brought a fresh, vibrant image and laid the foundation for Lincoln’s development. Frank Lloyd Wright called the Continental “the most beautiful car of all time.”
Frank Lloyd Wright called the Continental “the most beautiful car of all time”
The outbreak of World War II meant that Lincoln, like other car manufacturers, had to pause production and design. This was all for the homeland – Lincoln mobilized all its resources to stand side by side with the United States in this war. Thanks to Lincoln’s modern facilities, Ford was able to successfully produce and supply a huge number of tank engines to the Allies, amphibious tank hulls, and over 140,000 jeep bodies. Therefore, after the war, Lincoln and other car manufacturers, primarily designed based on previous models.
The 1950s witnessed remarkable changes in Lincoln in all aspects. A series of new inventions and improvements ranging from steering wheels, brake systems, to airless tires and automatic adjustable seats were all present in the Lincoln Premier. Additionally, the Continental Mark II also brought a new appearance to Lincoln and became one of the most beautiful and inspiring cars of this decade.
Entering the new decade, Lincoln introduced a new version of the Continental – a car admired by the automotive industry because it was not just a “totally new” car, but truly a “revolution” in terms of style. If previous versions represented impressionism with meticulous attention to every detail, then the new Continental attracted and charmed with its simplicity and sophistication. In addition, consumers had another option – the convertible version. Considered the car that changed Lincoln’s appearance overnight, the new Continental was the first car to be awarded the title of “Design of the Year” by the Industrial Design Institute.
New version of the Continental
Welcoming the 70s with the most luxurious cars. The interior is not only exquisitely crafted but also spacious, creating a feeling of complete relaxation in the car. Also during this time, Lincoln created an entirely new fashion trend. By collaborating with world-renowned designers such as Givenchy, Gucci, Cartier… the names of these designers became extremely famous and associated with the Lincoln brand.
In the early 1990s, economists predicted that Lincoln would face a major challenge sharing the market with Japanese and European competitors. Difficulties did not cause Lincoln to step back. In 1990, the Town Car won the title of “Car of the Year”. In 1993, the Mark VIII not only attracted consumers with its perfect exterior lines but also won over drivers – those who truly master it – with an interior design that offers optimal comfort. In 1998, the Lincoln Navigator was launched, considered a truly large luxury SUV.
Town Car – The car of the prestigious
Currently, Lincoln’s target is not only the affluent middle-aged class. This car manufacturer is targeting younger customers. “Open the curtain” for the 21st century is the 2000 LS sports car – a formidable rival of many car manufacturers in the luxury sports car segment. In addition, Lincoln also launched the new 2003 Navigator version with many features that are much better than other cars in the same class. It would be a major flaw without mentioning the 2002 Aviator, the latest SUV model from Lincoln admired by car enthusiasts – this car has completely changed the perception of SUVs.
Thế Đạt (According to PL&XH/Source: Compilation)
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