Chevrolet is a car brand owned by General Motors and is currently the strongest brand of the group. The Chevrolet brand offers a wide range of models, from compact cars to large-sized SUVs, providing customers with a reasonably priced vehicle in any market segment.
Chevrolet was co-founded by Louis Chevrolet and William C. Durant. Louis Chevrolet, a racing driver, was born on December 25, 1878, in La Chaux de Fonds, Switzerland. William Durant, the co-founder of Chevrolet, had to leave GM in 1910 and planned to use Louis Chevrolet’s designs to establish his reputation in the automotive industry.
The Chevrolet bowtie logo first appeared in 1914
On November 3, 1911, Chevrolet entered the automotive industry, starting with a competition against the Ford Model T. The company’s first product, the Classic Six, was introduced to the public in 1912. This 5-seater touring car was equipped with a powerful engine capable of reaching speeds over 100 km/h (65 mph) with electric lights and a folding roof. The Chevrolet bowtie logo first appeared in 1914. According to records, Durant came up with the idea for this logo when he saw wallpaper in his hotel room in Paris.
Chevrolet Classic Six
In 1915, the 490 model was launched and achieved great success with sales reaching 100,000 units. By 1918, the company’s profits were high enough for Durant to buy back GM’s shares and gain control of the company. Chevrolet quickly merged into GM and remained one of GM’s top-selling brands during the mid-1920s.
Chevrolet continued to grow: in 1927, it surpassed Ford with sales reaching 1 million units. Chevrolet also contributed to the comfort of its users by equipping independent front suspension for its cars in 1934. This technology greatly increased the value of the products, as road conditions were not as good as they are today.
By 1950, Chevrolet offered additional options such as power brakes, seats, and windows, adding more luxury even to the low-priced cars. In 1953, the company introduced the attractive Corvette with a fiberglass body. The 1960s saw the introduction of the Corvair, equipped with air conditioning and the first fully independent suspension system. This decade also witnessed Chevrolet’s competition with Ford’s best-selling Mustang, as Chevrolet launched the compact Nova and the sporty Camaro. In its first year of production in 1967, the Camaro immediately captured 10% of Chevrolet’s total sales.
Chevrolet Camaro
In the 1970s, responding to changing consumer preferences, Chevy introduced smaller models such as the Vega and Chevette. The company also downsized some of its larger models, such as the Caprice and Malibu. In the 1980s, Chevrolet produced the Cavalier to compete against foreign brands dominating the market. This was also the period when trucks and SUVs began to become popular. The large and mid-size models from Chevrolet remain the most popular on the streets to this day.
Chevrolet has always been at the forefront of creating some of America’s most famous cars, such as the ’57 Bel Air, Corvette, Camaro, Blazer, and Suburban. Today, the company continues to produce some of the most popular brands in GM’s vehicle lineup.
Thế Đạt (source: tổng hợp, translated)
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